The modern business world is always evolving and, along with it, the technology needed for productivity and workflow. Last year saw a rise in the integration of remote working, making the importance of outreach for customer satisfaction, as well as online visibility, even greater. Luckily, new platforms now exist to meet those industry demands. Here, we will look at three management software solutions that every business need for a modern workflow and success.
1. Marketing Management and Optimization
The single most important facet of a successful organization, regardless of the industry, is its online presence and visibility. This single element is crucial for growing a customer base, as well as presenting both accessibility and relevance within a given market. In this way, the importance of marketing management software can’t be stated highly enough.
Online website visibility is largely contingent upon a solid website, as well as proper search engine optimization (SEO) and multiple social media accounts. All of these elements fall under the category of marketing, and new project management solutions have come along in the form of innovative software to empower your marketing team. With a modern project management software solution at your team’s fingertips, you’ll be able to utilize automation functions in order to post blogs, web-blasts, social media updates, and other crucial pieces of new product information to your target demographic in real-time. Deadlines are now a thing of the past, as long as your content is pre-written and all outreach accounts are integrated within the project management software ahead of time.
With programmed quality control and SEO keyword optimization among the key features and functions, quality management of your content creation and on-schedule turnaround for outreach is guaranteed. With a reputable licensed vendor for your software, your organization’s analytics will show more exposure, and customer outreach will be immediately strengthened.
2. Communication and Workforce Optimization
Even in an age of growing remote work integration, the need for the highest-quality customer service and customer interaction is greater than ever. With that in mind, this could be the right time for your organization to invest in workforce optimization software and integrated call center functionality.
Put simply, this software allows your customer service team to answer the inquiries of current and prospective customers without the need of an on-premises location. Rather, a remote dashboard may allow for multiple phone lines, voicemail alerts and notifications, and all the features of a traditional call center from anywhere. With current vendors utilizing cloud-based solutions for faster speed and turnaround, your communication department’s remote call center will be accessible for outreach 24-7, guaranteeing round-the-clock customer satisfaction at all times. In addition, if coupled with a voice of the customer (VoC) function, your marketing team can benefit from insights gained through consumer feedback, text analytics, and customer data. As a technological multitool for customer service and business intelligence, today’s contact center technology is integral to any modern business strategy.
3. Media and Equipment Management
There’s no worse effect to your productivity than missing equipment or media storage. With the rise in remote team members, licensed hardware (such as laptops and mobile devices) is increasingly part of an organization’s overhead. In order to keep tabs on your loaned hardware, new software equipment tracking solutions have become an industry standard and one of the best practices you can include in routine operation.
Among the key features for equipment tracking are intuitive spreadsheets of equipment (as well as its assigned responsible team member borrower), and a timeline of the lending process and proper historical data. Should any equipment go missing or become damaged, actionable insight via the dashboard will send notifications to your media management team, along for inquiry and needed billing. In terms of operational efficiency, equipment management software can save a bundle on needed replacements.