It can be hard to grow your profile on Twitter, as the algorithm is very unpredictable. However, there are some tips and tricks you can do right now to align your profile with the Twitter algorithm and boost engagement metrics for your profile.
In this article, we’ll be discussing how you can improve both your Twitter profile and tweets so that you can gain more followers and drive traffic to whatever you may be promoting.
1. The Link
This suggestion may seem like a no-brainer to you if you’ve been running a Twitter account for some time. However, we see so many new marketing accounts promote their link through a tweet, but not on their main profile!
Check out this profile for example. The user is promoting their website through their Twitter bio. Now anytime someone views his profile, they will see the link to his website.
To have a link neatly displayed on your Twitter profile, simply head to your profile and then click “Edit profile” below your profile’s banner. There should be a box below your bio and location that you can input a website link. After you’ve done this, you will have the website you linked displayed on your profile.
2. Profile Picture and Banner
Perfecting your Twitter profile picture and banner is an essential component in creating an account that can gain traction and followers. If people look at your profile and see errors, they will assume the same happens in whatever business you want to promote.
It is important to make sure the profile picture you upload is correctly cropped and gives off the right message for your brand. For example, if you have a personal Twitter account, then your profile picture should almost always be a portrait shot of your face. If it’s an account for a business, then consider using a neatly cropped picture of the company logo. The image size for Twitter profiles is 400×400 pixels, and the banner is 1500×1500.
If you’d like to read more about what it takes to get that perfect Twitter profile picture and banner combo, then check out this helpful guide.
3. Your Tweets
Once you’ve got your profile down, you can start focusing on what you are putting out there on Twitter. There are some very important things to keep in mind that will greatly impact your engagement on your posts, and we’re going to discuss a few of them:
First of all, post visual content. According to this article by Twitter, 97% of their users focus on visuals. By adding a picture or other media to your tweets, you have a greater chance of users reading your tweet.
In addition to what you are posting, you will want to post consistently. Create a regular schedule for when you will tweet from your account, and this will slowly but surely drive up your follower count and outreach over time.
Obviously, this isn’t an exhaustive list of everything you can do to improve your Twitter page and usage. But it’s a good starting point that can help you and your brand become stronger.