4 Things to Do Before a Trade Show

If this is your first time exhibiting at a trade show, then there are a lot of things that have to be planned for. Sometimes it may seem daunting. However, it does not have to be that way. In this article, we are going to talk about four things that you should do before the trade show to help it run smoothly, and to help it be a successful marketing campaign in the long run for your business. Try them out and see just how helpful these tips are.

Set Goals for Your Trade Show

We all know that without clear cut goals, you will not get the results that you want. Setting goals for your trade show is essential in having a successful trade show. Most of the time, the goals for your trade show will coincide with your general marketing goals. Some common goals could be to sell out of your inventory, to give out so many business cards, or even to become known to a certain number of wholesale suppliers. No matter what your goals are for your business, it is important that they are defined and are measurable so that you can see how successful the trade show was for your business.

Plan Your Displays

There are so many different display options that you could choose from. It is important to choose a display that will attract your audience and will draw them to come towards your booth. Backlit trade show displays are a good way to have a unique, modern look that will be sure to draw in potential customers. The back of the display is illuminated to really emphasize the graphics that will be displayed. However, it is important to know what your target audience is interested in, and then plan your display accordingly.

Budget and Book

Your budget is one of the most important things that is a part of your trade show experience. Knowing how much money you have available to market and to spend on the whole display. Without a budget, you may end up spending way more money than you are able to afford, or you may perhaps underutilize marketing strategies because you do not know. It is so important to make sure that you book your space so that you can have a spot for your display.

Market Before the Show

One way to make sure that some of your customers will be at the trade show is to market before the show. Let your customers know that you will be there. You can do that through email marketing, social media marketing, as well as other promotion ideas. This will let your customers know that you will be there, and it will offer them the opportunity to come see you at the trade show. 


Whether it is your first time planning a booth for a trade show, or your tenth time planning a display for a trade show, these tips will help it run smoothly, and will help you make sure that it will be successful. Remember these tips the next time you are preparing for a trade show.