SEO is one of the best ways to drive traffic to your website. It’s a collection of strategies to rank higher in search results. Luckily, improving your WordPress site’s SEO results is much easier. You don’t have to have SEO expertise or years of SEO training to achieve good results. WordPress provides multiple easy-to-use tools that can boost your traffic.
But don’t get too excited. It doesn’t mean that all you need is to launch a WordPress website and immediately get impressive results. You still need to understand some SEO basics and try to implement them in your strategy. Here are the best tips to follow.
Best SEO Optimization Tips for WordPress Websites
1. Choose a Dependable Hosting Provider
You need to choose your hosting provider carefully because all your future success depends on it. A good hosting provider can give you many benefits – from a website with a good loading speed to a good security system.
Keep in mind that these aspects are crucial for your performance. For example, Google will rank your website higher if it has a fast page loading speed.
2. Delete or Change Thin Content
Pages with short and invaluable content are called thin content. Usually, these pages aren’t clear and provide no value to the user experience. In other words, those are the pages that no one would notice if gone.
It may lower your rankings if you have lots of thin content. So, it’s better to delete or redirect them to already existing pages. This will increase the user experience, as users will be able to find valuable information without filtering through unclear ones.
3. Add Alternative Text to All Your Images
Images are essential and allow you to improve your SEO results. However, non-optimized images are a waste of great potential. This is when alt texts come into play; they help Google understand the content of images. In other words, all texts are a description you add to your images so that Google can recommend your website if the description is relatable to the user’s search inquiry.
If you are using WordPress, adding alt text becomes easy. You can add them directly to your images without using any code or complex tools.
4. Choose a Free WordPress SEO Plugin
SEO plugins are actual life-savers. Those are small add-on software you can install to give you new features and tools to work with.
SEO plugins give you many benefits – from ranking higher to creating a sitemap. The best free SEO plugins are:
- Yoast SEO
- All in One SEO Pack
However, always keep in mind that those plugins won’t optimize your website for you – they’ll just make the whole optimizing process a lot easier.
Because SEO involves such a broad range of strategies and techniques, it can seem overwhelming. However, to help your site rank higher in the SERPs, you don’t need to become an SEO professional. Of course, choosing WordPress as your platform is an excellent first step toward establishing a well-optimized website. WordPress is adaptable, simple to use, and gives a solid SEO foundation. All you have to do is follow these few easy guidelines to start seeing results.