Social Media

5 Tips for Finding TikTok Influencers

Want to find TikTok influencers to promote your brand on social media? TikTok was the most-downloaded app in 2020, and brands have realized the marketing potential that the network offers.

How do you find the best TikTok influencers? You can’t simply choose the first person you find. It takes more to find the right spokesperson for your campaign.

Continue reading to learn more about how you can find TikTok influencers. These tips can be used to search directly on TikTok. However, it is a good idea to subscribe to an influencer search platform to have more flexibility and fluidity with your search.

1.  Look for influencers within the same industry or in the same category

What is your brand doing? Are you a fashion label? A sports equipment company? Are you a spa or wellness center owner? No matter what your situation, there is an influencer out there for you.

Think of keywords that are relevant to your industry and create a list. This will help you find influencers in your industry. Next, search for them on TikTok or an influencer marketing platform, as mentioned above.

Searching for keywords on an influencer marketing platform.

2.  Find influencers in your geographic area.

What are your goals for the campaign? How do those fit in with geography? Consider where your brand has been operating, what areas you would like to target, and any restrictions that may be in place due to economic, legal or other reasons.

Next, enter your location into the search engine filters on an influencer marketing platform. It’s that simple!

It will be more difficult to find influencers based on location if you search on TikTok. Although location hashtags can be searched, they are not always reliable. Many influencers will use these tags to talk about a country and not necessarily because they’re based there.

3.  Look for influencers who have high engagement rates

Engagement rate is a measure of how connected an influencer is to their audience. A follower’s trust in an influencer is a sign that they are more likely to interact with their content. Interactions on TikTok include comments, likes, and shares.

An influencer marketing platform allows you to find influencers who have a certain engagement range in just a few clicks. The program will only return profiles that match your criteria put into the engagement filter. Searching like this is impossible if you don’t use a platform; on TikTok you’d have to calculate engagement rate manually.

The average engagement rate can vary depending on the influencer’s followers, location and category. Consider benchmarks and compare influencers with them. You can’t expect TikTok benchmarks or Instagram benchmarks to be identical. You can’t expect a celebrity influencer, micro influencer, and key opinion leader (aka a KOL) to have the same engagement rates.

4.  Look for someone who has a high average number of video views

While engagement is important, you should also ensure that influencers’ videos are being seen by a reasonable number of people before investing in a collaboration. You can see this by looking at how many people view an influencer’s content on average.

Some people won’t engage with a video. While engagement is important, it’s not enough. It’s also important that you monitor views for any branding campaigns. You can also use a filter on an influencer marketing platform to find this. TikTok is the only platform that allows you to search for influencers. You can then look at their content and calculate an average.

5.  Be sure that they are in line with your mission, values, and goals

It’s crucial to look beyond the metrics when searching for influencers. While healthy performance is important, style, tone, and values are equally important.

Look for influencers who have things in common with your brand. The collaboration should be authentic. Don’t leave followers to guess what the connection between you and the influencer is.

Consider these things:

  • Is this influencer able to complement my brand’s aesthetic style?
  • Are they a good fit for my message?
  • Are they committed to the same values as my brand?
  • Are there any reasons to believe that the influencer would not be brand-safe

Conclusion

An influencer marketing platform makes it easier to find TikTok influencers. You will need to sign up to access the service. But, you’ll be able to access a lot more search options and save a lot of time. Just remember to check out their engagement rates and other metrics and ensure they are aligned with your brand’s interests.

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