It is possible to achieve corporate business objectives thanks to virtual or hybrid events: find out how to do it in this small step-by-step guide we have created for you.
Is it possible to achieve corporate business objectives thanks to virtual or hybrid events?
The answer is yes.
Hybrid events represent an influential online and offline marketing tool: thanks to a well-organized event, it can achieve various corporate business objectives. It is not just about increasing sales but also about improving brand awareness, considering the brand’s reputation, and expanding the target audience.
Furthermore, with the same results achievable, hybrid events allow for attractive savings compared to face-to-face events because the remote organization has lower costs that make the event less burdensome for company budgets.
Achieve corporate business objectives thanks to hybrid events
The last two years have made the hybrid formula the most popular choice for companies wishing to organize events: a mixed event takes place partly in the presence (generally for speakers, speakers and, in some cases, a small selection of participants) and partly remotely, with the possibility of involving many more people at low costs, with reduced environmental impact and improving the inclusiveness of the event itself.
In short, hybrid events have many advantages.
In addition, they can help every company achieve its business goals if well exploited. Let’s see how to do it step by step in this small guide that helps you frame your hybrid event in your business marketing plan.
Leverage hybrid events for corporate business goals
There are various ways in which companies can use hybrid events to achieve their business goals: let’s see how to incorporate the achievement of these goals into your hybrid event strategy (and vice versa).
Spend some time on the preliminary planning stage.
It is the first and perhaps the most crucial step to start setting your business goals in the lineup of your hybrid event. This phase is the ideal time to incorporate your hybrid event into your broader marketing strategy dedicated to achieving business goals. The advice is to choose the main objective to achieve through the event, plus two or three secondary goals, concerning which your event represents a support tool that allows you to shorten times and reduce budgets.
Choose the right platform
The hosting platform is critical to ensuring success for your event. You may have a look at the best hybrid event platforms and choose the more effective and performing platform that will help you reduce organizational efforts and improve the promotion of your event, allowing you to manage everything easily while maintaining control over every phase and every administrative aspect of the event itself.
Build a marketing plan and brand identity for the event
During the planning phase, drawing up a marketing strategy that affects the promotion is essential—carrying out the event itself and the subsequent period: from the publication on social media to the creation of a landing page for guests rich in content, from the creation of a well-defined and catchy identity of the event to the sharing of post-event materials and tips, taking advantage of the contacts collected during the event. The marketing team must carefully construct, evaluate, and fine-tune each aspect to fit harmoniously within the existing corporate marketing strategy.
Take care of your event’s marketing strategy and connect it to the corporate one.
And the next step is to integrate the marketing strategy of your hybrid event with the corporate one.
Try asking yourself these questions:
What are the corporate marketing goals that it is reasonable to aim for through my event?
How will my hybrid event help me achieve my company’s business goals?
Responding in detail and comprehensively is the first step in integrating your event into your business marketing plan, focusing efforts in the right direction, and transforming your hybrid event into a robust growth medium for your business.
Don’t neglect the post-event follow-up phase
Post-event marketing is as essential as pre-event marketing and even as important as the event itself. Above all, if the goal is to exploit the potential of your hybrid event to achieve your business goals.
Post-event marketing in the follow-up phase allows you to maintain a meaningful relationship with attendees, keep their engagement high even after some time, and guarantee their loyalty.
Entrust your hybrid event to professionals in the sector
Last but not least, it concerns the choice of the team of professionals to entrust your hybrid event. Improvising is not possible these days, especially if you intend to charge your event to achieve some of your corporate business goals.
Relying on professionals in the sector guarantees the success it deserves for your hybrid event: contact us to request a consultation.