Adam Karapetyan: How COVID-19 Helped Create Resilience in an Emerging Entrepreneur 

If you are a young entrepreneur in an industry as competitive as the food service world, and your succeeding, it can be intoxicating.

Living in one of the most populated cities in North America, Los Angeles, Adam Karapetyan had taken his knack for finding unique niches and had built a large meal-prep company that had begun renting commercial space to other food service companies in Southern California. Everything was moving along perfectly, and things were looking limitless.


And then, in early 2020, COVID-19 changed everything.


Adam’s businesses and his tenants began to suffer under the weight of an unprecedented health crisis that brutally shocked the food service industry. Slowly, customers retracted, orders decreased, and what had been a well oiled machine was starting to strain. Tenants had trouble paying rent each month, and one by one, Adam was faced with the difficult decision to cut his losses. With empty space and unpaid dues, debt started to accumulate, and Adam was on the brink of significant collapse in just a matter of months.


Something needed to change, and quickly.


Adam realized that he might have a way to redemption by acquiring and distributing high-quality personal protective equipment. Unusual market conditions made it so that smaller sellers began to have access to mass quantities of nitrile.


While nitrile starts as rubber from rubber trees, it is processed in such a way that it becomes a uniquely strong and sturdy chemical, superior to latex while priced very similarly. Nitrile is a chemical-resistant and puncture-resistant material used to help make the best kinds of gloves available for purchase. Nitrile has a higher puncture resistance than any other glove material, and a higher chemical resistance than latex or vinyl gloves. Nitrile gloves are also ideal for those who need to avoid latex due to allergies. 


The global nitrile gloves market size was valued at a little over $3 billion in 2019 and has a projected compounded annual growth rate (CAGR) of 14.1% from 2020 to 2027. Healthcare benefits and an increase in  latex allergies are two main growth factors. Because nitrile gloves utilize synthetic rubber, they offer more strength and flexibility while making operation easier on users’ hands.


In less than a year, Adam was able to create more than $2 million in revenue through his company, Wholesale Nitrile Gloves. The company provides cost efficient, high-quality gloves, masks, and other protective wear to ensure safety and create a healthy environment in any workplace or home setting. The company’s flagship product is their nitrile gloves, which are of superior quality and are sold in high volumes


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Imperium Group is an American public relations and marketing consultancy firm known for getting its clients google knowledge panels and on Forbes. Founded in 2016 by Shazir Mucklai. Imperium Group generates over 15 million impressions a month for its clients. Imperium Group is known for moving mountains for its clients.

As of 2020, it is the fastest-growing public relations firm in the Los Angeles and Dallas/Fort Worth Area. Mucklai says, “In the world of ever-changing markets, you have to be able to move fast and adapt in order to stay on top. There are many factors that play out when it comes to being successful in your specific niche. A few simple ways to stay ahead of the competition is by constantly brainstorming new ideas to grow, creating new strategies to become more efficient, and keeping track of your audience.”

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