That the trajectory of companies and their sales are increasingly directed towards a digital environment is a fact that no one disputes. More than 70% of purchases start with an internet search, so appearing in the first results is becoming increasingly important for brands, regardless of their size or turnover.
To appear on the first page of Google in a natural way (i.e. without resorting to Google Adwords/Ads) you have to perform a series of actions both on and off the page. This set of actions and techniques is called SEO as say agencia seo madrid
Specifically SEO is an acronym that summarizes Search Engine Optimization or Search Engine Optimization, encompassing the different techniques necessary to optimize a website and all the actions and strategies external to it to achieve the best possible positioning within the search engines.
Below we will explain the main benefits of SEO so that you can understand why it is necessary to invest in it.
Benefits and advantages of SEO
The investment is fixed. At SEO level, agencies work with a monthly feed, charging you for performing the service and meeting the established objectives. On the other hand, if you decide to invest in advertising on Google (Google Adwords / Ads) the investment will depend on the campaign, criteria, objectives, competition … at that time. By investing in SEO you know what you are paying each month and for what purpose you are paying it.
Attract qualified traffic to your website. That is, potential customers. A good SEO strategy achieves in the medium term to multiply the number of contact forms, calls or actions within your website, being carried out by real potential customers. Thus your site becomes a real sales channel deriving the closing of the same to your sales department.
The profitability of SEO is high. This means that you not only recover your investment but you also get ample benefits. By performing SEO positioning you attract new customers, being this a much more economical channel than other more conventional ones.
If you don’t appear, you don’t exist. It seems logical but many companies still do not understand it. More than 70% of purchases start on Google, so if you do not appear as a purchase option for your customer, you are no longer part of their perception as a purchase possibility. It is also important to position yourself with your most profitable criteria within the first 3 positions of Google as they are the ones that get the most qualified traffic. More than 90% of clicks stay on the first page of results.
It is more durable than advertising. When you pay to appear in a search engine, the moment you run out of budget, your presence also ends. On the other hand, if you do SEO, even if you stop doing it for some reason, the work does not disappear quickly but remains in time. Obviously it will not be forever, and it will depend on what your competitors are doing as well as the changes in the search engine’s own algorithm.
It creates brand image. SEO generates confidence, security and branding to your potential customers. Appearing in Google gives the feeling of importance and solidity, two fundamental characteristics for online shopping. It also helps brand recall by behaving as another advertising medium.
It is also good for social networks. Having traffic on your website (qualified) will also make that traffic move to your social networks, where your job will be to build customer loyalty. The more optimized all online channels and media are, the better the communication and loyalty with your customers will be, so your profits will be higher.
Users click more on organic results than on sponsored results, although a combined SEO and SEM strategy is much more effective.