Cassina is an Italian story type of furniture that builds its collection without the use of nails. From the first commissions of sailing ships to long-term collaborations with archestars and world-renowned architects.
Nearly a hundred years ago, Cesare and Amberto Cassina, from Meda, a town in northern Italy, started Cassina as a family furniture maker. Cesare Cassina soon realized that their handiwork needed to consider new patterns of interior decoration for new classrooms.
Shortly after World War II, Cassina announced the end of the classic furniture period, beginning with the rise of the brand to be made in Italian beauty.
Cassina, about one hundred Italian versions of the high-end design
During the 50s, from its small woodworking workshop, Cassina was given the task of decorating the interior of large cruise ships and high-end restaurants, which changed the style to make the company give young designers the opportunity to continue their personal design research with its support. Thanks in large part to Cesare Cassina’s strong artic instinct, Cassina is one of the most recognizable brands of high-end design today.
Gio Ponti of Cassina
During the Andrea Doria ocean liner game, the Cassina brothers met Gio Ponti, who worked for the company until 1965 in close association with Cesare Cassina.
His expertise, the Superleggera chair, is the culmination of Gio Ponti’s creative efforts to create a family of chairs that, among other things, include the Cassina Leggera chair. The 699 Superleggera today is a religious seat, still in production without error after more than 60 years.
In 1965 Cassina acquired the design of four models manufactured by Le Corbusier, Pierre Jeanneret and Charlotte Perriand: the LC1, LC2, LC3 armchairs and LC4 chaise longue were first manufactured on an industrial scale, under the name I Maestri Collection. The collection was a quick success, followed by repetitions and other projects by Frank Lloyd Wright and Franco Albini, among others.
Red and Blue Chair by Gerrit Thomas Rietvelt
A true manifesto of Neoplasticism, a method of production also shared by Piet Mondrian, Gerrit Thomas Rietvelt created the first edition of the Red and Blue chair back in 1918.
The sculpture chair found a color palette display in the 50s and has been designed by Cassina since 1973.
This is Feltri Armchair by Gaetano Pesce
According to Cassina, choosing to work with a designer is not about buying her creations, but starting a relationship. Born in 1987 in the Cassina Research and Development Center, the famous sculptural I Feltri armchair expert by Gaetano Pesce was completely immersed in the feel of touch.
In 2015 Spanish designer and producer Patricia Urquiola was appointed director of Cassina: starting with a reflection on the history of the ancient nation, Urquiola followed a creative process of analysis and change that led to a coalition involving Konstantin Grcic and Zaha Hadid.
Patricia Urquiola also makes some pieces of Cassina herself: her Gender chair transforms the declaration, based on material and chromatic combinations, a women’s flow song and transformation.
Iconic Italian Furniture Manufacturer Cassina Marked 90s Changed Country Design.
For the past 90 years, Cassina has worked with great ideas in building and modern design: Le Corbusier, Pierre Jeanneret, Charlotte Perriand, Gerrit Rietveld, Frank Lloyd Wright, Charles Rennie Mackintosh,to name a few, along with modern-day headlights such as Jamie Hayon, Konstantin Grcic, Piero Lissoni, Rodolfo Dordoni, Mario Bellini, Jean-Marie Massaud, Tokujin Yoshioka, Philippe Starck and Patricia Urquiola, has been the show’s director since 2015.
By pioneering this transformational approach to working with virtuosos, it has come to the fore in the world of design. Just ask anyone in the field – Cassina is probably the first name that comes to mind when we discuss Italian design industry.
The story begins in 1927, when 18-year-old businessman Cesare Cassina and his brother Umberto, sons and grandsons of carpenters from Meda – a town near Milan in the province of Lombardy in Northern Italy famous for its design – began Cassina. Initially a small family meeting making wood for tables for the local market, Cesare brought upholstery to the business.
Ninety years later, their company has become one of the most well-known brands of high-tech products thanks in large part to the strong character and professionalism of Caesar. He was not an entrepreneur, but he accompanied the creative process, giving young designers like Gaetano Pesce a hall without asking anything, which gave them the opportunity to continue their research.
Later, when Pesce came up with the idea of making a vacuum-packed polyurethane chair, he immediately offered it to Cassina. Even today, taking advantage of designers and giving them the opportunity to experiment in a factory remains one of the most recognizable features of a home. When you decide to work with developers, it is not about “buying” creations, but starting a relationship with them, first showing them the characteristics of the house.
Cassina grew up during the development of the Italian war in the 1950s, initiating an industrial design during the global economy by shifting from handmade to serial production, which was to announce the marketing capabilities of the product and to learn its relevance to real-life and modern methods. of survival.
Research and expertise were essential to this avant-garde type in the furniture industry, which provided architects and designers with access to the latest technologies, styles and materials combined with classical art, who were encouraged to see a piece from the original concept. initial production. Through a genuine partnership between designers and professional designer, products have come to represent the latest in Italian production. Since 2005, Cassina furniture has been part of the Poltrona Frau Group, a global leader in selected furniture including brands such as Cappellini and Poltrona Frau, which was acquired in 2014 by Haworth Inc., a global leader in designing and developing flexible and robust work. area.