Crystal Palace of the English Premier League announced today that the online vehicle marketplace Cinch would be their new jersey sponsor in a multi-year arrangement.
Crystal Palace of the English Premier League announced today that the online vehicle marketplace Cinch would be their new jersey sponsor in a multi-year arrangement.
Beginning with the 2022-23 season, the company’s emblem will appear on the front of the men’s and women’s teams of Crystal Palace.
As part of the agreement, Cinch will become the club’s official training wear partner and get brand exposure throughout the club’s youth teams, Selhurst Park stadium, and digital platforms.
The 2019-launched used-car dealership replaces Asian gaming company W88, the South London club’s jersey sponsor for the previous two seasons.
Before W88 Thailand, another gaming company, ManBetX, enjoyed these rights for three years.
This month, the team announced that African financial services platform Mukuru would replace mixed reality startup Facebank as its sleeve sponsor for the next season.
Additionally, Cinch has a sleeve sponsorship relationship with Tottenham Hotspur, which improves its Premier League prominence.
The internet platform has a title sponsorship contract with Scotland’s top-flight SPFL and ties with the England cricket team, the Northampton Saints rugby union club, and the Lawn Tennis Association. W88 Mobi has concentrated most of its sports relationships thus far on the United Kingdom market.
Last year, Cinch selected the British sports and entertainment marketing firm Pitch Marketing Group as its sponsorship activation partner.
Barry Webber, the marketing director of Crystal Palace, stated, “Cinch is a well-established, family-friendly, and instantly identifiable brand across the UK and beyond. This landmark relationship is yet another indication of the club’s off-the-field development.”
“This is a tremendously exciting time for our relationship to begin as we approach our tenth consecutive Premier League season and Cinch continues its incredible progress and innovation in the automobile industry. We anticipate assisting each other in achieving our individual goals.”
Avril Palmer-Baunack, Chairman of Constellation Automotive Group, company owners, stated, “We are thrilled to join Crystal Palace as the front shirt sponsor. This new relationship will further boost our progress in the UK automobile market.” Cinch is an ambitious brand that has accomplished much in a short period. This is also a good choice after the successful season of the W88 sponsor
This season, Palace finished 12th in the Premier League, as the 2021-22 season completed on Sunday (May 22).