Let’s discuss usability. Let’s define usability as being the space between design and psychology. In short, usability is about how convenient your website is while user experience is about whether that website offers a positive or negative user experience. Page speed is a major factor in on-page SEO and improving the usability of your blog. With the rise of mobile devices, people are accessing content all over the world on different platforms. Slow page load is a source of frustration and often users simply don’t have the time to wait. Choosing the right CMS option is also an important consideration. Some may prefer Wordpress while others would want to migrate from wordpress to ghost.
It’s a fact that website owners have to carefully manage graphics and content in the right combination; this depends on their audience. Content that is authentic and relevant increases the trust aspect of the website that contains it. Content should be clear, exact and properly formatted. At the same time, one might have a lot to share and not all content fits in on one page. Content needs to be split over a number of pages. Use subheadings for long posts: Add subtitles to your longer posts “to break up the text” and keep readers interested and focused. There should only be one H1 heading on each page, with all other headings being classified as H2, H3 etc.
Choose an editorial theme and ensure that you adhere to it. You need to remain consistent with your design. But you also need to choose an editorial theme that you plan to embrace. Jakob Nielsen says, “If you publish on many different topics, you’re less likely to attract a loyal audience of high-value users. Busy people usually visit a blog to read an entry about a topic that interests them.” But this is not all. Sarah Etter from Monetate mentions the difference between the types of devices. Tablets convert at over twice the rate of smartphones, and there are differences in location and times of how people use each kind of device. User experience optimization that doesn’t take account of platform differences won’t just annoy readers, but will reduce conversions.
SEO is a big deal today, and one excellent way to ensure that your site becomes credible and ranks well is to offer a great deal of valuable content. Installing a commenting system that promises worthwhile interactions is a mandatory prerequisite, too. But, everything boils down to design. As a general rule, always remember to put yourself in your users’ shoes before taking any decision related to your website. Technology will keep on evolving incessantly. While humans will tend to their technological counterparts, it won’t come as a surprise that there’s still a way to go to ensure that a rewarding user experience will flourish as t technology improves.