Ecommerce – How Much Does an Online Store Cost

An online store can be a great way to increase your revenue and reach more customers. However, this business model is not for everyone. If you are looking into starting an ecommerce website, you must understand what is involved in the process – from cost to having an ecommerce web development company design your site.

This article will discuss some costs associated with opening an online store and provide tips on calculating your total cost before getting started!

Things to Consider Before Creating an Ecommerce Website

Before you start an ecommerce website, you must understand all the factors involved. These might include:

1. What type of online store are you expecting to have?

You need to determine the type of E-commerce developer store you want to create. This will help determine what kind of ecommerce software you will need and some other essential factors.

For example:

  • A blog with affiliate links and products for sale on the sidebar would require WordPress or another blog platform to power it. You might also choose a basic theme that comes free with your blogging service. This saves you money from having to purchase additional themes or plugins – but limits your customization ability!
  • An online store selling physical goods requires an entirely different platform altogether. We recommend Shopify, which offers everything needed to create a beautiful storefront backed by their world-class customer support team!

2. Do you plan to sell your products online? Or, do you already have a brick-and-mortar store?

Depending on whether your store is a physical or virtual storefront, you might need to invest in different aspects of ecommerce. For example, if your business is currently operating as a brick-and-mortar store, then simply launching an online version could be the extent of your investment!

This can take up a sizeable chunk of time, so make sure that the return on investment is worth your effort! One great option to promote and sell your products is through the Home Shopping Network. Read their guide to learn more.

However, if you plan to sell products only online – or are looking for ways to expand existing physical retail stores – keep reading about how much an online store cost.

An online store selling physical goods requires an entirely different platform altogether. We recommend Shopify, which offers everything needed to create a beautiful storefront backed by their world-class customer support team! Learn more about e-commerce order fulfillment service options to guide your planning.

3. What is your ecommerce development budget?

Budget is another crucial factor in determining ecommerce costs. Shopify offers a 14-day free trial for new users, and they also have some of the most competitive pricing around!

If you’re on a tight budget but still want to create an online store with options like drop shipping, then WooCommerce is another excellent option. This software is an open source, so it isn’t owned or managed by any one company – it’s completely customizable based on your needs!

Before deciding regarding how much an online store costs, take time to research all of your available options so you can choose the best platform for your business goals.

4. What are your shipping options?

Every ecommerce store requires excellent shipping procedures. Not only do you want to provide your customers with plenty of shipping options, but you also find a way for them to choose the cheapest option that still meets their expectations.

How Do You Calculate Ecommerce Costs?

  • Infrastructure Costs

Infrastructure in ecommerce refers to the software, hardware, and cloud services your online store needs to function correctly. This includes –

1. Ecommerce software costs

The software that your site runs on, like WordPress or Magento, can be beneficial. But it also requires monthly hosting fees and monthly updates to stay up-to-date with new features.

These costs all depend on the software you choose; however, your ecommerce platform must be capable of doing everything you want it to do!

2. Domain name costs

Every website needs a domain name, typically available for $15 – $30 per year.

If you haven’t already purchased your domain name and need to transfer it from an existing site, this will be a separate cost as well.

To make sure that all of your online store’s traffic is directed to the right place, you’ll want a “301 redirect” or “forwarding.” This can range anywhere between $100-$300 depending on how complex the process becomes, with multiple domains pointing towards one another.

If you’re planning any marketing efforts for your new ecommerce platform, including paid ads and email campaigns–you should also consider these costs before moving forward!

3. Ecommerce hosting costs

Ecommerce hosting can be a relatively affordable and straightforward option for small-scale online store owners. With the right ecommerce software, you’ll only need to pay $25-$50 per month to get started with your shopping cart service.

However, these costs do not include capacity or server space, which will add on another $100-$300 + depending on how much traffic is, expected from your website visitors each day.

4. SSL certificate costs

While you could technically run your website without an SSL certificate, this extra layer of security is highly recommended.

SSL certificates can range from anywhere between $11-$200 per year, depending on the type and level needed for your business.

If you are running a large ecommerce platform with thousands or tens of thousands of products available to purchase, then expect to pay closer towards the higher end of that price spectrum, as more protection will be necessary to keep all transactions secure.

5. Payment processing costs

Any online store that accepts credit cards is going to have a payment processing fee.

This exact fee will depend on the company you select as your provider and whether they charge an application or monthly setup fee just for activating your account with them and their rates per transaction.

While some companies claim to offer “no extra fees,” what they often mean by this is that there are no activation fees but may have higher rates than those who do include these costs in their base rate from the beginning.

  • Ecommerce website design costs

Your ecommerce website layout and design must appeal to customers, so they will keep coming back. Not only can a beautiful site help keep current customers, but it can also attract new ones!

1. Store theme and design costs

The design of your site can significantly affect the number of sales you have. If a site is difficult to navigate, customers will not be satisfied with their experience and may never return.

Therefore, invest in a beautiful store design. The cost of a well-designed website will go up depending on the time and talent required for creation.

Sometimes, you can pay as little as $30/hr. to have your site designed by an experienced freelancer or agency – but if they’re selling something else along with your ecommerce theme, you must ask about their rates!

2. Add-on, plugin, and extension costs

You may also need additional features, such as custom plugins or extensions installed to increase functionality within your online shop. These modifications can be critical to making sure your store runs smoothly and seamlessly, but they can also cost a pretty penny.

The best way to avoid spending more than you’d like is to create a comprehensive list of necessary features for the success of your online business, then work with an ecommerce developer or agency who knows how to explain all these costs in plain English!

In other words: no matter what type of customer service representative you talk to, make sure they know precisely what their company provides. Hence, there aren’t any misunderstandings about “hidden fees.” This means not only asking them if specific add-ons will be included in the price but also inquiring about monthly payments vs. single upfront payments, so nothing catches you off guard later on.

How Much Does It Cost to Have Someone Build an Ecommerce Site?

You can also look at hiring a web developer to build your ecommerce site. Developers are usually paid hourly (at least $30/hr), and they may charge more for higher-end jobs like a custom design or complex coding work.

But if you’re looking to save money, turn to freelancers or agencies that focus on selling themes rather than custom development services.

Ongoing Ecommerce Costs to Consider

There are other costs associated with running an online store – even once it’s up and running! Below, I summarize the things you should take into consideration when deciding whether having someone else host and maintain your shop will be worth it in the long run:

  • Data backups

Are you prepared for the worst? What happens to your site if something goes wrong or an update breaks it? This is not a problem with managed hosting.

  • Inventory management

How will this be handled when new products come online and old ones leave the store without being sold? Or what about handling promotions/discounts on items that can’t be easily changed in bulk (like digital download codes)? This would need to be managed by someone familiar with ecommerce systems like Magento.

  • Security

Large stores get hacked every day, primarily because of poor security practices by their owners or website hosts. If there are no current updates available for your system, then think twice before moving forward! You don’t want to be the next big headline.

  • Email marketing

This becomes a necessity if you plan to do your email blasts or newsletters, but it can also help with sales by reaching out via social media channels. Just make sure you have enough time in your schedule for this task!

  • Product marketing

You’ll need to be proactive about promoting your store’s products if you want them to succeed. This can take up a sizeable chunk of time, so make sure that the return on investment is worth your effort!


Online stores are a significant investment, but the return on that investment is even bigger. If you’re ready to start your ecommerce site and want it to be successful from day one, contact us at Endertech for all of your design needs.

Our team will set up an online store tailored to meet your goals and budget requirements. We have many years of experience in designing web-based platforms with an emphasis on ecommerce web development, so let us help you make this dream a reality today!

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