Unlike the old days, today’s businesses are reaping great rewards by taking advantage of local-based marketing techniques. With tools like Google My Business (GMB), you’re able to effortlessly target your potential customers within specified locations and focus on what makes them happy and want more from your business. At the same time, Google My Business helps you find relevant and experienced talents within your locality, thus helping take your business to higher levels, especially since such employees better understand the local market and what people want from companies. Using the services of local marketing professionals like Google My Business SEO from Web 20 Ranker helps you drive traffic, keep new and old customers, and manage your business visibility on search engines, especially at the core of your local search.
Why do you need to optimize your business listing and use tools like Google My Business?
Because of today’s life changes and the influence of the digital era, most customers Google for the things they need before buying them. When people need services and products, they start by looking for solutions via different search engines, including Google. Reports say that Google carries about 46% of searchers your business gets from local intent. This means you miss many potential customers if you are not using local search marketing strategies like Google My Business. When people don’t find your business in local search results, they see your competitors. So, how do you optimize your business listing on Google and other search engines?
Claiming your Google My Business listing
The beginning of benefiting from optimizing your business listing is by claiming your Google My Business listing if you don’t have it. The tool is free and user-friendly, where you’re able to manage your business’s financial plans, especially for its digital presence and visibility. Google My Business helps make your business easily visible and searchable on different search engines through Google Maps and Google Search.
Google search, for instance, helps your business in three vital steps: crawling, indexing, and ranking. Crawling is when Google and other search engines discover new information about your business to help add to their catalogs. This allows people to easily find your business based on links, content, and anything in between.
Through indexing, Google search finds your business website, analyzes content on your business pages, and organizes such content on its libraries of information for people to quickly find answers to what they want from what you offer in terms of services and products. For example, if your business deals with products like cupcakes, Google Search Indexing helps searchers know your website exists and offer such services. It also highlights all types of cupcakes you sell, making it easy for people to pick what they want; thus, people find your business easy to do business with mainly because it takes less time to see what they need.
Lastly, through Google Search Ranking, Google helps your business appear at the top of search results when people search for something on different search engines’ search boxes. Google also boosts your business to appear on top of search results pages by analyzing your local language and location to engage and attract many customers from your locality. So, by claiming and using Google My Business, you help searchers find your business first when searching for anything you deal with according to your relevant niche. It also allows you to better understand your customers and prospects by collecting insights on how people search for your services and products from anywhere.
Categorizing your business
Categorizing your business is like classifying it and breaking it down into more straightforward classes for people to understand better what you offer and sell. It’s a process that describes your business to easily connect with people much interested in your style of services and products. Categorizing your business increases the chances of appearing on top of search results. This means you’ll effortlessly capture the attention of different people hence quickly gain new clients anywhere, anytime.
Describing your business
Besides categorizing and claiming your GMB, another way to effortlessly optimize your business listings on Google is by thoroughly describing your business. Describe your business by clicking on your business website’s Info button on the menu bar. You’ll see a new section labeled “Add Description.” Click on this section and perfectly describe your services and products in an enticing and captivating language and tone. Touch your target customers’ pressing problems and offer solutions. Make the description short, sweet, and highly engaging while using words that contain your relevant keywords for your website content, including blogs, guest posts, and more. Think about terms people searching for your services and products would use when searching on Google. Also, ensure the exact words are the focused terms you’ll use on your posts throughout your business site.
Unlike other features of your SEO marketing strategies, images make your content highly interesting and appealing by helping people better understand your services and products. Pictures also add value to your marketing by increasing customer engagement and accessibility of your business website.
Use and upload high-quality images into your GMB reflecting your professionalism. The photos should also easily capture your organization’s personality, work setting, and the interior plus exterior features of your business offices. Doing this helps increase customers’ curiosities to experience the surroundings of your business space, thus pushing many of them into wanting to visit and inquire more about your services and products.
Localizing your business
In addition to describing your business and claiming your GMB, another essential consideration to embrace for optimizing your organization’s listing on Google is by localizing it. First, declare the company as your own. Secondly, list your contact information, especially with your local area code, to allow Google to validate your listing and help appeal to local searchers. On top of that, add other details, including your name and address. Also, ensure the information on your business page is the same throughout your social media handles, and anywhere else you share anything related to your services and products.
Again, in addition to localizing your business and thoroughly describing your business, another essential step to optimizing your business listings on Google is getting reviews. Ask your previous clients for their honest feedback about your services and products. Let them give unbiased testimonials about the satisfaction of your products and services. Use these testimonials to build trust, especially with new customers, plus develop your brand image.