Why does your company website need a blog?
Considering creating a blog for your company? Even though writing engaging content regularly may look challenging, professional business blogs have tons of benefits. From establishing yourself as an industry thought leader and building trust with your potential customers to improving search engine rankings and generating new leads.
A solid content marketing strategy helps to build a specific audience interested in your product or service. Publishing valuable and informative content adds credibility to your brand, educates your clientele and simplifies work for your sales department.
However, planning and creating a blog content strategy may require a whole team to get it done efficiently. At the same time, publishing relevant blog posts on a regular basis will take some creative effort and writing skills. So if you are considering outsourcing a business blog creation to a content writing services provider – here is your checklist to pick the best option.
How to find the top content writing service for your company?
Having a clear idea of what your business blog should look like is fantastic. But what if you don’t have that vision?
Check out the competitors or even different industry examples to clearly understand how you imagine a great company blog. Rethink where you got your industry insides from and what specific magazines or sources of information you like. It will simplify your initial communication with the writing services studios you will choose from.
So your first step is:
Identify what blog you need
Whether you want it to be published on social media or platforms like Medium? How often do you need infographics or insights? Is it an internal company blog, or do you write it for your customers?
Understanding your target audience from location to most popular pains and objections will help you pick the best content writing service qualified for your needs.
Does the service specialize in business blog content?
There are plenty of copywriters, ghostwriters and content writing services on the web. Building a blog from scratch requires some specific expertise in content planning & strategy to develop an expert tone of voice specifically for your customer.
Writing a few blog posts is one thing. Developing a rich content strategy and providing additional research on your topic is a different level of expertise. Ask if the company ever wrote a business blog and specify which topics were covered. Ensure the content provider is ready to dive deep into your industry details.
Writing style and tone of voice
What is the way the writer interacts with his reader? The best way to check the author’s work is to read it aloud. If it sounds well, then it’s written well. It’s that simple. Pick a few examples from the content writing service you consider and go through them.
Also, ask if different writers will work on the project and what topics they usually write on.
Client portfolio and feedback
Check the website for the portfolio or ask for the writing samples. A decent content writing service should have a decent amount of job done.
Edits, proofreading & ongoing support
Ask what responsibility a company takes when creating content. Do they proofread it? Can you ask for edits? What are their limits? Some writing studios charge additional fees for each round of article revisions.
It is vital to know how a content writing company builds relations with the customer and how supportive it is during the cooperation. Your blog should be renewed and updated during its lifetime. Steady support from the content writing team is a vital feature.
Do you keep your own SEO department? If now, having SEO content specialist will be a great advantage when building a blog. Ask for keyword research and SEO optimization in articles written for your website.
Most content writing agencies charge per word. The rate may vary from 5 cents per word to 25 cents. However, you should always ask what you get for the money and if any additional costs may apply.
Benefits of picking a decent content writing service
- Team of professional writers, editors and SEO experts
- Saves your time by providing content strategy and support
- Cost-effective: it is much cheaper than hiring and managing a team of writers
- Consistent content publishing: writing articles to fill your schedule will not be a headache anymore
- Scalability: working with a million words and thousands of articles per month is not fiction. It is a consistent and professional job.