Social media is about engagement– likes, shares, comments, reviews, etc. In today’s world, many business failures or losses are somehow connected with poor social media operation and not relevant content. Social media platforms were not initially for selling or running a business electronically. That is why you should be careful with your content.
Here are certain types of content to involve to intrigue a wider audience
1. Use Graphics
Visual content is the best consumed across social media platforms. With graphics, you have the chance to present much information on a templet in bullet points and short and catchy tips. Graphics work well since design speaks louder. Seriously, if it is appealing to the eye, it will get more views. As the visual aspect is crucial in creating engagement, another thing you can consider making is short video clips or popular carousels. (Learn how to create Instagram carousels and kill with superb content)
2. Use Infographics
Infographics are another killer content component: a core element, a backbone, a spice to the dish, bread and butter–whatever you choose to name. You could put a considerable amount of information on a single chart just by presenting statistics. People love numbers; this is a proven fact. People tend to remember visual information 65% better than written texts. Letting them look at statistics, you will leave them with indirect conclusions.
2. Blog
Next to gaining a high ranking rate on search engines, free information, and educational material work best when boosting social media engagement. Do not always try to sell to your consumers. Provide value by your blog. If you are helpful, you will create confidence and reliance between your brand and your customer—research deep into the topics that might interest your audience. Learn about their age and interests,if they are students, they will probably be interested in content like passing the exams, or how to estimate GPA . With such information, you can design more valuable content that attracts and converts. Create a blogging content plan for each month, post consistently, and it will guarantee your reach.
3. Be organized
You may ask what on Earth it has to do with engagement. Being organized is crucial in delivering content that engages. As discussed earlier, you need consistency in engaging consumers with your content. For that, the order is critical. In this way, you will stay on track and top. If you find it hard to conduct all the planning and organizing, peer into task management software to facilitate your job.
4. Talk to your customer
What can be a better way of engaging with your customers than conversing with them? Conversations, questions, and reviews are great ways to get to know your customers and build relationships with them. Real-time conversations with customers warrants targeted leads and higher service satisfaction.
5. Tell stories
Telling a personal story is a powerful way to establish bonds with people. It is a fundamental element in engagement. Stories create emotions. Feeling emotional, users will feel empathy and sympathy towards you and your brand. Stories absorb people and appeal to them.
Final Words
The social media engagement metric is something you cannot ignore. According to this data, you will have an idea of how well your brand resonates with its customers on social platforms and what improvements you should make. Your priority should be long-lasting relationships and cooperation. For that, you need a distinct social media strategy. Include the tips mentioned above in creating killing content.