Business

How to differentiate your high-ticket service or product from the rest of them

Letโ€™s be real here and get straight to the point.

The space of high ticket coaching is getting extremely saturated with people that know how to present themselves as experts, but truly are not.

You sell high ticket because you want the best quality customers and because what you offer and teach has so much value in it. That should be the only reason why you sell high ticket services or products.

Nowadays what most high ticket coaches do, is they post motivational quotes. They try to make one webinar, they try to dive into the best messenger masterclass and try and go with that. They are just people out there, making it saturated and making customers have bad experiences.ย 

Hereโ€™s two principles you can take to help prospects realise that you are not a fraud like most others, and instead you are the authority that they are looking for.

๐™๐™ž๐™ง๐™จ๐™ฉ ๐™ฅ๐™ง๐™ž๐™ฃ๐™˜๐™ž๐™ฅ๐™ก๐™š:

Look what other people and what other coaches are doing and MAKE SURE you donโ€™t do the same thing. Even if you think what they are doing is good and it works. Donโ€™t do it. You want to be different.

Differentiate yourself through your offer, through the way that you speak to people, your entire systems, and what you have in place.

HINT: Most coaches post motivational photos or videos and brag about everything they own, everything theyโ€™ve done, and even about what their neighbours have done. Donโ€™t do this. You need to be different. Offer something different, or at least market yourself differently.

๐™Ž๐™š๐™˜๐™ค๐™ฃ๐™™ ๐™ฅ๐™ง๐™ž๐™ฃ๐™˜๐™ž๐™ฅ๐™ก๐™š:

Be as genuine and as authentic as possible. Genuinely try to help others and always go further and beyond for your loyal customers.

For this to happen you must know what to talk about, actually be obsessed and kind of devoted to understanding your customerโ€™s problems and how to solve them.ย 

Because a lot of people just donโ€™t really care about their customerโ€™s problems.

They just care about making money today.

I strongly suggest you research and find what people are talking about, what their main pain points are.

Read on forums, read on Facebook groups, watch YouTube, read comments.

Find one of the most important pain points your ideal clients have and go ahead and break it down.ย 

  • Open up a Google doc, write it out and then write four to five main subproblems or sub-pain points that they have in that main pain point and start elaborating on them. And explain why basically they shouldnโ€™t suffer from all of these sub-pain points and how they can actually resolve the main pain point by solving the sub pain points.

Thatโ€™s it.ย 

  • Then you position it into a message, get in front of the people that have this main pain point and just say stuff like: โ€œHey I can solve your problem. This is the price that you can pay for it.โ€œ and it works!
  • Make sure to build as many conversations as you can. Keep conversing with as many people as possible, the more people you get your message out to, the more people they will tell, and the more people that will become your customers.

๐˜‰๐˜ฆ ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ท๐˜ฆ, ๐˜ฃ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ช๐˜ด๐˜ต๐˜ฆ๐˜ฏ๐˜ต, ๐˜ฏ๐˜ถ๐˜ณ๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ต ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฐ๐˜ถ๐˜ด๐˜ญ๐˜บ, ๐˜ฎ๐˜ข๐˜ด๐˜ด๐˜ช๐˜ท๐˜ฆ๐˜ญ๐˜บ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ.ย 

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