Home services are one of the most paying industries to be a part of. But since every homeowner is looking for a home service provider, the competition is always high.
You might never know when a potential lead suddenly decides to switch to your competitor. And if you’re a garage door business, even more so.
Then again, that’s the question of when you have existing leads. If you’re a fast-growing startup, your primary concern is getting leads to find your footing in the competitive market.
So, how to get garage door leads?
Continue reading to find out…
Tips to Get Leads for Your Garage Door Business
1. Focus on SEO
Physically moving from shop to shop is a thing of the past. So, if you’ve been trying to run your business conventionally, it will be long before you see results. Now is the time for digital marketing for home services. One of the best ways to do that is by going for SEO – search engine optimization.
SEO involves improving your site ranking, so it ranks top on the search engines.
Since more than 75% of people stick to the first page of Google for authenticity, there is no point in aiming for the second page.
The SEO best practices use a combination of
- Keywords
- Optimized Content
- Backlinks
And much more to attract the audience.
For example, when a person types ‘garage door services near me’ in the search bar, your company will appear at the top. It takes time and effort, but slow and steady wins the race. 😉
2. Understand the Power of PPC
PPC is all the rage these days. And not without reason. PPC is an advertising model through which you can advertise your garage door company in search engine results.
Essentially, it involved bidding on keywords. If you bid the highest, customers get to see your ads at the top. The most popular platform for keyword bidding is Google Ads.
However, PPC is not without risks. You might end up losing every single penny you bid. That’s because, as the model suggests, it’s about Pay-Per-Click. It means you only get paid when customers click on your ad and not when they see it. Upon clicking your ads, your customers will be taken to a landing page through which they can connect with you.
3. Optimize Your Website Design
SEO, PPC, and every other lead generation tactic can go downhill if you neglect your web design. After all, your landing page or website is the first thing your prospects will visit after clicking the ad or search result.
Moreover, a website works wonders in building your business’s image. That’s why it:
- Must be well-designed
- Should be easy to navigate
- Must display your contact details clearly
- Should have clear and concise but engaging content
So, What Next?
The process can seem complex when it’s about generating leads for your garage door business. You can go the hard way or the easy way. The hard way is to do everything yourself and wait patiently for the results to show.
With the easy way, you can focus more on improving your business and services. That’s by hiring a competitive lead-generating company that works on your internet marketing.
Some pro tips before choosing the right company:
- Find out whether they have understood your goals and objectives
- Check if they fit your budget
- Evaluate if your needs align with the lead-generating services the company has to offer
So, are you ready to see the satisfying flow of leads landing on your website?