How to promote your music

Marketing is an integral part of the music industry. If you want to be a successful artist and make music your career, you have to know how to promote your music. Nowadays, this knowledge is accessible to anyone. You don’t need a degree to learn the basics. So, if you want to learn how to promote your songs, you’ve come to the right place! Our studio will be happy to share some tips about marketing your music.

1. Get a social media account

Today, it’s hard to find a person that doesn’t have a social media account. Therefore, social media is important, when it comes to promoting because it is a quick way to get to as many people as possible. Different social media platforms can be used differently. You can choose the main platform where you want to promote your songs, for example, Twitter, and then gradually extend to other platforms. We suggest that you learn how algorithms on these platforms work. Knowing the algorithm will help you get a large following faster.

2. Use contests and giveaways to attract new fans

Social media are great for organizing contests and competitions. If you have an upcoming show, hold a competition. For example, to enter the competition a person should publish the post in their account. A free ticket for him and all of his friends can be the prize.

3. Give a free show

It might not be cost-effective, but people love free stuff. It may even attract someone, who has never heard about you. People are more likely to come if the show is free. And then, who knows, maybe they like you so much that they become loyal fans. So you should at least try.

4. Tour with other artists

Touring with other artists is a great way to play for the audience who actually listens to you. It’s ideal if the artists you tour with plays the same style of music. It means that people at the concert are already into this music. It drastically increases the chances that they look you up on Spotify.

5. Start a blog or a YouTube channel

Most dedicated fans are always interested in what goes on behind the scenes. These are the most loyal fans, and the more personal you get with them the better. It allows your audience to connect with you on a personal level and to know you better. It gives your fans the sense that they know you. Something is compelling about seeing a real person standing behind the music you love. It is also a good idea to include your fans in the songwriting or marketing process. For example, ask them to come up with the name of a song. Rest assured that they will stick around to see how you incorporated a piece of them into your art.

6. Make music videos

Video is the most popular content across all social media, so it is a great way to introduce your music to new listeners. It doesn’t have to be expensive, but it has to be high quality. Nowadays, all smart phones have a pretty good camera so you can use that, or, if you are good at drawing, create an animation, whatever works best for you.

There you have it, six tips on how to promote your songs on social media. We hope, that you find some of them helpful.

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