How to Write a Cold Email That Actually Works in 3 Steps

Email marketing is an amazing tool that can help businesses of all sizes to promote their brand, improve sales, and build strong customer relationships. Cold emailing can be an effective way to reach out to new customers and grow your business. However, it’s important to do it right. Follow these three steps to write an effective cold mail.

Three tips to write effective cold emails

   1. Do your research

The key is to research your audience before you even start writing. Know who you’re reaching out to and what their needs are. Only then you can build a message that will resonate with them.

Below are some tips for how to do your research:

  1. Look at their website. What kind of language do they use? What topics are they interested in?
  2. Check out their social media accounts. What Facebook status or other posts are they sharing and commenting on?
  3. See if you can find any interviews or articles they’ve written. What did they say that was particularly insightful or interesting?
  4. Talk to people who know your target audience well. What do they wish someone would tell them about your product or service?

By taking the time to research your audience, you’ll be able to write cold emails that actually get results.

  2. Personalize your message

Whether you want to promote your coworking app or other products, cold emailing can be a great way to reach out to prospects or clients. However, it’s important to personalize your cold email messages in order to avoid coming across as spammy or intrusive. 

First of all, you can include the recipient’s name in the subject line and opening sentence of the email. You should also make sure to explain why you’re contacting them and what you have to offer that is relevant to their needs. Finally, be sure to proofread your cold email message before sending it, in order to avoid any typos or grammatical errors. By following these simple tips, you can write cold email messages that are both effective and personal.

   3. Offer something of value

The first step in offer value in your emails is to segment your list. You can do this by running a contest or asking people to sign up for your newsletter. This will allow you to offer different levels of value to different people on your list. For example, if you have a contest for a product, you can offer a discount to the winners. If you have a newsletter, you can offer exclusive content or access to a product before it is released. Or, if you have  a blog, you can produce high quality content for your target audience. By segmenting your list, you can offer value that is tailored to each person’s needs.

Finally, you can offer value by providing a CTA that is tailored to the person’s needs. For instance, if you sell a product, you can offer a free trial or a discount for the first purchase. If you are offering a service, you can offer a free consultation or a discount for signing up for a year-long contract. By providing a CTA that is relevant to the person’s needs, you will increase the chances that they will take action on your email.


Companies use email marketing campaigns to promote their brand, improve sales, and customer relationships. Cold emailing can be a perfect way to reach out to new customers, although it can be tricky to get it right. By following our small guide, you can create effective cold email campaigns that will boost conversions. 

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