It’s no secret that most modern consumers use their mobile devices to search and browse for products and services they need. However, recent studies still show that sales from mobile are still generally lower compared to desktop conversion rates. This means that most customers still prefer to purchase on desktop despite browsing on their mobile devices.
One particular reason for this is that it’s typically easier for shoppers to navigate a website and see product photos on bigger screens. Poor mobile user experience can surely put off any customers, resulting in a potential loss of sales. If you want to maximize your overall conversion rate and increase your sales,
- Design for mobile users
If you’re looking to boost your mobile conversion rate, it only makes sense that your website design is optimized for mobile too. Design your website without too many heavy images. It should be easy to navigate and have well-organized features to provide a seamless user experience. Your product page should highlight your key offers so your customers can readily check them out.
Avoid overwhelming your visitors with details and keep your website content concise. What’s more, you can integrate autofill on your website design to eliminate the inconveniences of requiring users to manually fill out form fields. Users will instantly exit your mobile website and switch to desktop if they need to click on small CTA buttons to fill out an online form.
- Offer product recommendations
Another effective way to boost mobile conversion rate is to provide product recommendations. This can make your e-commerce website more desirable for shoppers and improve your overall average order value. The challenge here is that you’ll need to be smarter at using the available space on your website’s mobile version.
You won’t have that much space to suggest products as you have on your website’s desktop version. The simplest way to do this is to show your product recommendations on one page. The shoppers are more likely to leave your mobile website if they still need to go on a new product page.
- Improve your page speed
Your mobile website rankings also depend on the loading time of your website. Slow-loading times can result in less traffic, which also means lower sales. Regularly perform a page speed test to check what issues must be fixed. You can improve your mobile website’s page speed by optimizing the images and videos in your website, reducing CSS and Java Script files, utilizing a caching plugin, and using a mobile responsive web design.
Another beneficial SEO practice is to fix slow routing, slow database queries, and lack of memory to enhance server response time. A slow-loading website can also negatively impact your indexation as search engines are likely to crawl fewer pages.
- Pay attention to micro-moments
People these days check out their phones in the middle of their tasks. Some want to check out new products on online stores, while others search for random details. These are called micro-moments. The act of unconsciously checking their smartphones happens when users need to buy, watch, or search for something. This is a perfect opportunity for you to encourage them to purchase from your store.
But optimizing for micro-moments is not easy. You need to research how many of your target customers are turning to their devices to buy something. To encourage these people to make a faster purchasing decision, you’ll need to know what exactly they are looking for. Are they searching for a product demo? Or looking for product reviews? Then, create mobile content based on that.
- Provide a money-back guarantee
This may seem a bit risky, but it can be highly beneficial if you play it right. Customers are fond of businesses that can guarantee the quality of their products and services. So unless you’re 200% sure that the customers will get what they paid for, a money-back guarantee can only harm your business.
Creating this policy is a powerful marketing tactic that can help you more paying customers into your business. Plus, you’re giving the customers peace of mind that they won’t waste their money on your brand. Note that offering a money-back guarantee isn’t recommended if you’re selling custom-made or perishable items, as you won’t be able to resell them once they’re returned.
Developing a conversion strategy for a mobile-friendly user experience can be taxing, but it can drastically boost your sales volume. Start mastering conversion optimization with these tips and take time to evaluate your website and visitors. Don’t have the skills to perform mobile conversion optimization? Don’t hesitate to call on a reliable digital marketing company to help you out!
