Did you know that the clothing industry is responsible for a large percentage of the planet’s carbon emissions every year?
The need for sustainable fashion has been on the rise since it has become a significant contributor to pollution. Consumers are slowly but surely making the conscious decision to seek sustainable and ethical brands that are more considerate to humanity and the environment. This results in the necessity for fashion brands to listen to growing concerns about the environment and find ways to create fashion to reduce negative environmental impacts as much as possible.
While consumers are slowly moving towards more sustainable fashion, many either do not know or disregard the impact that the current fashion industry of fast fashion and “throwaway culture” have on societal and environmental issues. This could be due to the lack of transparency some companies may have over their manufacturing processes or just a misunderstanding or lack of knowledge by the consumer.
Sustainable fashion can save natural resources, reduce carbon footprints, support fairer and safer working conditions, and save the lives of every living being on the planet. A study from 2015 showed that 97% of materials that go into manufacturing efforts were new resources, with only 3% recycled. These new resources include the oil and other materials it takes to produce synthetic fibers, fertilizers to grow cotton, and the chemicals needed to dye and finish products. The annual resource input in 2015 was 98 million tons. Many eco-friendly fashion brands are now using recycled fibers as a more sustainable option because it reduces pressure on new resources and helps with waste management.
One company that combines sustainability with an effort to create products that are aesthetically pleasing to the modern man is New Millennium Athletics. Realizing
Their polo shirts use a high-performance blend of recycled polyester and spandex that is lightweight, breathable, moisture-wicking, quick-drying, and offers 360° stretch for increased airflow and mobility. While traditional dress shirts use tailoring techniques to improve the fit and look of the shirt, it was clear that classic polos did not use the same techniques. The Multiverse collection borrowed from this design, with knife pleats along the shoulders that are tactically placed and engineered to improve upper-body mobility, react to movements and enhance overall athletic performance. Additionally, the polo has rear darting to provide a perfect fit around the midsection by eliminating the useless fabric that hinders athletic performance and prevents people from performing their best. On top of using materials that will help with performance, the shirts are made with recycled polyester from recycled plastics that are melted into pellets to create the yarn that goes into the fabric.
Finally, what makes this shirt so extraordinary is the fact it is so versatile. The team at New Millennium Athletics opted for a stylish bladed collar, brushed metal buttons, and understated branding to create the perfect aesthetic for the modern man. With its modern design, the shirt can be worn to the gym, to the golf course and for a night out with friends.
Brands like New Millennium Athletics which are heading the sustainable fashion movement are proof that we don’t have to pollute, exploit, and overconsume to look stylish. Sustainable brands worldwide are producing less textile waste, reducing greenhouse gas emissions, using less water, less energy, avoiding pesticides and insecticides, using recycled or recyclable materials, and generating less toxic waste and water pollution. The slow fashion movement contradicts the trend of fast fashion and limitless consumption. In reality, slow fashion is not a new concept. Fashion was always slow until fast fashion took off in the late 80s and early 90s. Sustainable fashion and minimalism aim to reintroduce the idea of not purchasing more clothes than we need. Sustainable fashion brands rarely follow trends, and they don’t push new collections every week to trick you into buying more. Slow fashion is all about quality and timeless pieces. That doesn’t mean that these clothes are not stylish. Rather, they invest in developing timeless designs which help the wearer feel confident throughout the year.
Oil is required for synthetic materials such as polyester, nylon, and spandex. Mass oil extraction is one of the largest sources of greenhouse gases in the United States.
Recyclable, or biodegradable fabrics play an essential role in the world of sustainable fashion. We can’t keep making clothes if we don’t know where they’ll go when we’re done with them. We already produce massive quantities of textile waste. Recyclable apparel contributes to a more circular economy by reducing textile waste.
From inception, the goal of New Millennium Athletics has been to bring consumers the perfect modern update to the iconic polo shirt. The founders launched their collection to offer a new and improved polo shirt and protect the environment. Their design is thoughtfully and meticulously designed for the modern man, from finding the suitable fabric to refining the fit and finish. The objective is to deliver a great product in a timely and sustainable fashion, thus providing a beneficial product to their consumers and the environment.
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Can we add that we saw potential for the shirt to enhance performance not just for golf, but for most sports/fitness activities? [lw1]
Can we change this to “To order a shirt” or something along those lines? We are actually using Kickstarter to take preorders for our shirts as opposed to using it for conventional fundraising. Also I don’t know if it’s worth mentioning that they’ll be receiving a discount off the retail price if they do (up to 35%) [lw3] [lw3]