Postcode Lookup vs. Address Validation

We all endeavor to make our websites as user-friendly as feasible in website usability. User experience (UX) of web interfaces is becoming more critical, particularly when gathering personal information from clients. In light of this, you may discover that a significant portion of your website’s traffic is directed to the page containing the address information after reviewing your web analytics.

The good news is you don’t have to go through the hassle of manually verifying an address when there are online postal validation solutions available that can do it for you at the point of capture, saving you both time and money.

The many ways in which a person’s address is verified.

When it comes to improving the overall user experience, postal validation tools may assist you in several ways. For this reason, it is advisable to learn about the two types of address verification tools and what they could look like before deciding which one to use.

Address Prediction (UK & Global Addresses)

An AI-powered, type-ahead solution called PredictiveAddres is a drop-down list of probable addresses that appears as soon as the consumer begins entering their address. All address fields will be filled up automatically once an address is chosen.

An address may be entered from any point in the lesson using Predictive Address. It narrows down a list of possibilities in real-time as the user types, regardless of whether the user begins with the postcode, home name/number, business name, street name, or location. Over 250 nations are covered by this service, making it a truly global solution.

Lookup of a Postal Code (UK Addresses)

When using the service, consumers enter their postcode, click a button, and are then shown a list of all the addresses corresponding to that postcode. The custom address fields you provide will automatically fill in whenever the consumer selects the correct address from the list.

Predictive Address searches for the same results as Postcode Lookup. Since Postcode Lookup and Predictive Address utilize the same data sources, this is no surprise.

Why and How to Use a Third-Party Postal Address Verification Tool

Third-party applications that validate postal addresses take advantage of USPS capabilities. They adhere to the Postal Service’s email validation regulations and get a license to access government databases, such as NCOALink. Using third-party USPS address validation software means you don’t have to worry about satisfying USPS regulations.

EO’s complete direct mail platform includes everything from verifying addresses to automating delivery and tracking. Using direct mail is preferable if it’s a critical element of your marketing or corporate communications strategy. If your contact information is incorrect, you may use EO’s built-in delivery point verification capability to double-check it update the relevant data and postal format addresses according to established practices. Automated letter printing and delivery are also included in that feature set. You don’t have to go to the post office to figure out the intricacies of sending. Sending out mailings based on real-time events is possible because of the extensive integration capabilities. We recommend using EmailOversight for all of your mailing needs. If you have a problem, we have got the solution.

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