Rebrand vs. Brand Refresh: Which is right for your business

Branding is the use of a name, design, symbol, or other feature to identify a product or service and distinguish it from other producers. Branding has been a part of human civilization for millennia, with early examples including cave paintings and branding marks on livestock. 

In modern times, branding is essential for companies looking to create customer loyalty and differentiate their products from the competition. A strong brand can also increase the perceived value of a product, making customers more likely to pay premium prices. 

Three differences between rebranding and brand refresh

There are two main ways for companies to achieve a strong brand: through rebranding or brand refreshing. Rebranding involves completely changing the identity of a company or product, while brand refreshing simply updates an existing brand to be more relevant and attractive to contemporary consumers. 

Process length

The branding process can take a long time, depending on the size of the company and the scope of the project. A brand refresh, which is typically less extensive than a full rebrand, can last from a few weeks or several months. The first step is to assess the current state of the brand and identify areas that need to be updated. This is followed by market research to understand how customers perceive the brand and what they expect from it. 

Once this information has been gathered, the branding team can begin developing design concepts and messaging guidelines. The final step is to roll out the new branding across all touchpoints, from website and marketing materials to product packaging and storefronts. While a brand refresh can be a daunting undertaking, the end result is worth the effort.  If your company offers a real estate chatbot, doing rebranding or brand refresh can bring better results.

Investments needed

Many companies understand the importance of branding, but branding can be a costly endeavor. To create a strong brand, companies need to invest in market research, branding consultants, graphic designers, and advertising. And that’s just the beginning. Once a brand is established, companies need to continue to invest in order to keep the brand relevant. This might involve refreshing the branding occasionally or investing in new advertising campaigns.  If you can afford the budget for rebranding, it will be beneficial for employee retention if you let your team members be creative and offer their unique solutions. 

Branding is an important part of doing business, but it’s important to understand the financial commitment involved. Companies that are unable to make the necessary investments may find it difficult to compete in today’s marketplace.

Popular associations

Popular associations of branding can include anything from the colors used in a logo to the overall look and feel of a company’s marketing materials. For many companies, branding is all about creating an instantly recognizable identity that can help to build customer loyalty. However, over time, branding can become outdated, and companies may need to refresh their image to stay relevant.  If your company offers courses to become a nursery assistant, doing rebranding of brand refreshing can help increase brand awareness, and you will get more students.

Brand refreshing can involve anything from subtle changes, such as updating a logo, to more significant overhauls, such as changing a company’s name or rebranding entirely. Whatever approach is taken, the goal is usually the same: to create a new association with the brand that will resonate with consumers.

Conclusion

Both rebranding and brand refreshing can be beneficial for companies. However, it’s important to choose the right strategy based on the needs of the company. Rebranding can be a great way to start fresh after experiencing negative branding associations, while brand refreshing is a less intensive strategy that can help to keep a company’s current image.

Hot Topics

Related Articles