SEO works: it is the best investment you can make for your business. According to SEO 4 Melbourne, 70% of marketers consider SEO to be more effective than PPC (pay-per-click advertisement). More companies are seeing better results from SEO than paid online advertisements.
Internet advertisements can offer short-term success, but SEO is seen as the best strategy for long-term growth.
With PPC, you need to constantly invest money to continue seeing traffic; once you stop paying, the traffic stops. With SEO, you invest once and you experience unlimited traffic for a lifetime, you won’t need to be paying for clicks.
Perceivability on the Web Crawlers
Search engines use web crawlers to discover websites. These crawlers collect information about the web pages of a website. Based on the information collected, the ranking of a site on a search engine is determined.
- First, SEO will make your website to be visible to web crawlers. Secondly, it will make it be perceived in a positive light so that it ranks highly.
SEO is All About Google
When you think about SEO, think about Google; it is the dominant search engine. In 2021, 70% of all global search traffic went to Google, 13% to Baidu, 12% to Bing, and 2% to Yahoo.
To win at SEO, you need to play by Google’s rules. A good ranking on Bing or Yahoo will bring some traffic but ranking on Google will get you serious business.
- If you want to effectively optimize your website, you should find out the Google SEO requirements. Reading the Google SEO starter guide will help.
- Having Google Analytics installed on your website will provide you with much-needed statistics. Using Google Search Console helps you understand how people are accessing your website through Google Searches. Google Keyword tool is also important.
To stay ahead of your competition, you should keep up with Google’s algorithmic changes. Google is constantly changing its algorithms.
What Are Web Crawlers Looking for?
Web crawlers scan every element of your website from the design to the content. Your website needs to be functional, elegant, and user-friendly. Some of the elements they search for include:
- Content aspects including length, structure, and quality.
- Duplicate content
- Keywords
- HTML
- Page speed
- Mobile-friendliness
- Links
- HTTPS & SSL
Content is King When It Comes to SEO
Web crawlers will deeply scan your content. When it comes to achieving and maintaining a top rank, you need quality content. You can optimize your content to impress the crawlers, but you need content that humans will appreciate.
You should create content that people will enjoy reading and then optimize it for the crawlers.
Web crawlers take into account the amount of time that people spend reading your content. If people spend more time, it means it is high-quality content and it deserves a top rank.
Quality & Relevant Content
A Google user is happy when they find the result that addresses their issue. Therefore, Google puts every effort into delivering results that will best serve the needs of internet users.
Your number one SEO task should be creating great content. The most advanced SEO strategies in the world are useless if you don’t have quality content. That might require outsourcing content creation if you don’t have the time or skills to do it yourself.
Your content must be relevant; it should address a specific topic in a comprehensive manner.
Duplicate content is a big no. You shouldn’t duplicate your previous articles or copy content already available on the web. What Google is searching for is unique content.
Fresh content wins. Google always checks the date when content was published. Therefore, posting regularly can help with rankings. For content that you have already published, you can update it with new statistics and information.
Keywords
Web crawlers will scan for keywords; they are the most basic element of SEO. To use Google Search; keywords have to be specified. On the web, information is classified based on keywords.
Keywords will determine how you will build links, the SEO strategies you will choose, and how you will implement them.
Keyword research will help you find the most relevant keywords for your content. To be great at SEO, you have to be constantly doing keyword research. There are various online tools that will help you with that.
You should find out the keywords that your competitors are using. Long-tail keywords such as “business loans for women,” rank better than short-tail keywords like “business loans.”
HTML
HTML aspects will not escape the attention of web crawlers. You need proper headers, tags, and descriptions in your HTML. Crawlers will have a hard time figuring out the intent of your content and if it should rank higher than your competition if there is poor HTML.
The title tag is displayed on top of the browser, and it appears on Google search. Meta description describes a page and is visible on search engines. Heading tags make content readable. The alt tag is used to describe an image. Your HTML should have all these tags.
Page Speed
Google puts a lot of emphasis on page speed. A slow-loading website might be penalized by Google and make you rank below your competition.
Optimizing image sizes will improve website speed. Database optimization and website caching are also recommended. A content delivery network (CDN) will help.
Mobile Friendliness
Mobile-friendliness is a vital SEO ranking factor because most people access the web using their mobile phones. Google indexes for mobile-first. Responsive web design will ensure your website can be comfortably viewed on small devices.
Links
Web crawlers scan links to determine the relevancy of content. You should link some words or phrases in your content to other useful resources online. A backlink strategy will ensure that links from other websites point to your content which will improve SEO.
HTTPS & SSL
Security is an important ranking factor. Your website should have an SSL certificate; this will ensure that your URLs are displayed as HTTPS instead of HTTP which is considered insecure.
The Bottom-Line
SEO success will not happen overnight. You need to invest time, effort, and money. SEO is not something that you will do and forget, it has to be a continuous affair. Investing in SEO will facilitate free, organic traffic for a lifetime. You can visit here guest post sites to get more high quality sites.