Short vs. Long Videos: What is the best explainer video length?

We all know about the incredible attractive supremacy that an animated explainer video has. Now here is an important question: how long your exponent video should last so it can keep the attention of the audience during the required time to distribute the main messages?

Getting the answer to this question can be a big challenge. Here today we will portion with you around special tips that can help you to understand the ideal length of explainer videos must latest to ensure the engaging feature.

The relationship between video length and engagement

The attention span of people is very short, around 8.25 seconds, which implies that you must be incredibly creative and also have a deliberate mind-set in order to improve video content that is perfectly appealing to grab your audience throughout the complete time span of the video.

Statistics reveal that it takes 8 seconds to produce concern in your audience; you need to pay some exceptional responsiveness to the time span of your advertising video. The relationship between the length of the video and engagement is very strong.

  • The 2-minute videos can easily generate good engagement.
  • From the next 2 to 3 minutes, the interest level may start to decrease.
  • From 6 to 12 minutes, you may have another special chance to attach with your potential audience.
  • From 12 minutes onwards, just stay attentive, as now, with every passing minute, you’ll be trailing proper engagement from the viewers.

About the perfect length

Each animated explainer video will have a special length created on various issues alike the content, target audience, and also the entire perspective of the video. Here is the explanation of per capita of these features to you:

The audience: For each communiqué movement, having extensive knowledge about your board listeners is essential. That can be the only method you’ll acquire to them with an attractive and current message.

Also, you have to identify the kind of accomplishment which you presume them to take. Pleasurable your audience is not similar to preparation them or just updating somebody. The attractive visuals can easily attract the attention of the audience.

The main content: The world of video marketing is separate from others and offers you a large number of chances to communicate your ideas. Just keep in mind that the content will be able to determine if you actually need a short or long video.

The actual context: You have to know what types of devices are being used by your target audience. These are important factors and will impact the time span or the distance of your video. Regarding these expectations, your presentation of the gratified (title, thumbnail, etc.) and also the stages in which you can endorse it will always boost up the audiences to “expect” a long or short video.For more info visit the site khatrimaza


All things being considered, the good length for an animated explainer video sits near about the one and half a minute mark. Keep in mind that these explainers have a single target, and that is to deliver a business message in the shortest time span and to do so in a persuasive, alluring, and interesting way. So, by following all the points mentioned earlier, you will be able to know what will be the perfect length of your animated explainer video should be.Click here  moviesda

Hot Topics

Related Articles