Influencer marketing is here to stay; it is not a fad as some marketing industry observers initially thought. Companies that would like to get their products and services in front of the right audience stand to achieve their objectives to a greater extent if they choose to involve influencers. All types of businesses, including Canada online casino sites, consumer electronics, hotels, travel agencies and even health care companies, have recently been taking advantage of this form of marketing.
With the rise of influencers in Canada and globally also comes the rise of agencies that make it easier to identify the right people and campaigns to get the job done. This may be in the form of recruiting suitable influencers that will be better placed to showcase their products and services to a ready audience or creating in-house content to be used in campaigns. The industry is currently valued at about $15 billion, a figure that is bound to increase even further as trends continue catching on in today’s world.
For companies seeking to ensure that their money is well-spent on worthwhile campaigns, it doesn’t hurt to engage an influencer marketing firm. That’s because the sole business of such agencies is to scientifically analyze several elements of a plan and then execute and manage it to the best possible extent. Hiring such a company to conduct your campaigns is a no-brainer if you think about it. So, here’s a look at the cream of the crop in the rapidly growing influencer marketing sector.
The Influencer Marketing Factory
The company works hand-in-hand with its clients to deliver everything as promised and even allows some control on the client’s side, for instance, when setting influencer key performance indicators. The Influence Marketing Factory has some of the biggest companies worldwide as clients, and they include giants such as:
- Universal
- Unilever
- Amazon
- Sony Music Group
- Hilton
- Snapchat
Supported by tons of positive reviews, this company is rated as a formidable partner that helps businesses achieve their marketing goals. The team employs creativity and demonstrates a zeal for presenting target audiences with hard-to-resist content.
Carusele
This renowned influencer marketing agency boasts some of the best analytical skills using real-time data to help inform creative moves. The fee depends on whether the engagement is one-off, short-term or long-term. Once contracted, the agency handles everything from hiring qualified influencers to guiding the whole life cycle of a piece of content to forwarding the influencers’ tax forms when the time comes.
With impressive success rates, the company has managed influencer campaigns for reputable companies, including Revlon, Pepsi and Starbucks. The impeccable work done by the Carusele team has gained worldwide recognition and won dozens of prestigious awards in the process, including the Small Agency of the Year Award.
Its success can be attributed to a systematic approach to every aspect of a campaign. It involves segmenting collected data and analyzing it individually to understand all aspects of the campaign better.
HireInfluence
With over a decade of experience, this is another award-winning agency offering customer-tailored solutions that have earned it a respectable and loyal client base. HireInfluence’s strategy works perfectly for customers with all kinds of target audiences.
The company has particularly done a great job with the younger generations of millennials and zoomers who seek products and services that also take them on an experiential journey that creates an unbreakable bond. While its costs are known to be on the higher side, that’s expected from an agency that customizes solutions for each client. Some notable HireInfluence patrons include:
- Microsoft
- Target
- Adidas
- Warner Bros
- McDonald’s
MediaKix
This agency has made a trade out of organizing and planning some of the most successful campaigns on social media sites, including TikTok, Instagram and YouTube. Strategies include branded content creation and paid sponsorships, among a selection of other effective strategies.
MediaKix has had a fantastic track record as it bases its approaches on years of well-researched and analyzed data. As such, one of its biggest perks is that its clients can access personalized data of previous and ongoing campaigns to assist them in making the most appropriate decisions.
As for its customer base, the agency has worked with major players in tech and other fields, with some of its most renowned clients including Uber, Blue Apron, and LG.
Recent research has shown that influencer marketing is growing fast, with services and brands reporting a 26% industry growth in 2021 alone. This is because even the smallest of firms and startups have recently been looking for influencer marketing agencies to push more consumer traffic and drive ROI.
All in all, the type of influencer agency to go for will ultimately depend on a track record of delivering stellar results from thoughtful campaigns. Moreover, before you settle on an agency, keep in mind that each agency has a set of pros and cons and that your eventual choice must be based on your brand’s objectives.