Local search engine optimization involves using your business’s NAP, or name, address, phone number, to target potential customers. These three key elements must be consistent across all platforms, including Google My Business and the main website. Here are some tips to help you make sure your NAP is consistent:
Review management
It’s no secret that Google reviews have a huge impact on local SEO. More than 5.6 billion searches are conducted every single day on Google. People search for everything from restaurants and fitness studios to hotels and products. Without a presence on Google, these businesses will be barely noticed. However, businesses that have a high page rank and positive reviews stand a better chance of being found and featured in local search results. Click here to learn more.
Positive reviews are important for local SEO, not only because they help local users find your business, but because they also affect Google’s broader search engine algorithm. As you may know, SEO is about gaining Google’s trust, and Google puts more faith in customers than in marketers. Positive reviews give Google a sense of your industry standing, as well as 3rd-party validation of your business. So, how can you make the most of these reviews?
Google My Business
When a potential customer searches for a business, the first thing they will see is your GMB listing. By ensuring that your listing is optimized, you increase the chances of catching their eye and generating leads. It’s also a great way to avoid paying for advertising, which only leads to a bad Google reputation. If you’re using Local Services by Google, you should add your GMB listing to get the most out of it. If your business doesn’t appear on the first page, there’s no way you’ll get any leads. 92% of potential customers choose the first option when they search for a business.
Using Google My Business to optimize your local search engine optimization strategy is free and can lead to more customers. By offering valuable content, you can position your business in front of potential customers and provide them with the most accurate and detailed information possible. Posting frequently is another way to improve local SEO, because it allows you to present key updates and information to your customers. By optimizing your business’s page, you’ll gain visibility in local search results and engage with your customers more frequently. You can visit guest post sites to get more visitors to your website.
On-page Optimization
Besides the standard SEO strategies such as building a Google Business Profile, creating a local citation, and generating backlinks, there are other key components to consider when it comes to local SEO. On-page optimization plays a major role in local rankings and can increase your rankings in organic and MapPack results. For example, if you’re looking to attract more customers in a specific region, you can include a geographic description in your meta description and page title.
In addition to utilizing a relevant keyword, on-page optimization for local search engine optimization should include compelling content. When people click on the results, they scan through the pages and leave if they do not find what they’re looking for. In order to retain the interest of visitors, you must create compelling intros that contain the target keyword. Make sure to use your targeted keyword frequently in the content to make it easier for your visitors to remember.
GBP
One of the most effective ways to get your business noticed by people looking for a local service or product is to optimize your Google Business Profile (GBP). It is the equivalent of a traditional business listing. A properly optimized profile will give your clients a better experience. To ensure your profile ranks well on Google, you should make sure that you have complete information about your service and product. Below are three steps to optimize your GBP profile:
Optimize your GBP listing for relevant keywords. Your GBP listing should contain helpful information, including recent reviews, hyperlocal content, booking forms, and relevant offers and promotions. Local SEO experts will also focus on ensuring that your listing is complete and contains relevant keywords. They will also use various spam fighting techniques to keep your listing free from duplicates and spam. In addition to SEO, GBP Posts are also a great way to engage your target customers.
Content Creation
For local businesses, content creation is essential to getting their websites listed high in the local search results. Companies like New Life Appliance Repair create state and county-specific web pages to attract customers in their area. Other companies like Incfile make sure to focus on content creation for the states in which they do business. To make sure that your local SEO content is as effective as possible, here are a few tips to help you get started:
Research keywords. Use Google’s or Bing’s free tool to find popular terms related to your business. When creating content for local search, target specific pages for each popular term. Repeat this process several times for maximum impact. Once you have enough keywords, write articles about those keywords. You’ll be surprised how many people search for certain terms in your area. And remember: your content should add value to your customers. If you want your local customers to find you, they must know that you have valuable content that can answer their questions.
Google Trends
One of the most helpful features of Google Trends for local search engine optimization is its ability to show you the trend in your competition’s keywords. If you know your competitors’ competitors, you can see which keywords and keyword phrases are getting them more leads than others. By analyzing the trends for the top five keywords or phrases, you can better understand how they’re positioning themselves on Google. It is an excellent way to keep up with your competitors and learn about industry changes.
To use Google Trends for local search engine optimization, simply enter a few of your keywords and see how many searches you get. Google Trends lets you compare up to five search terms to see their relative popularity over time. It also displays a map of search term popularity by city, subregion, and metro area. You can even find out which terms are popular in specific neighborhoods. With such information at your fingertips, you can determine which keywords to focus on, and plan accordingly.
