If you’re an eCommerce business owner, you know blogging is a great way to connect with customers and create a consistent online presence. But blogging regularly and ensuring that people find your content valuable isn’t easy. Use these tips to make a blogging schedule you can easily stick to.
Partner With Blogging Pros
One way to blog on a schedule is to work with professional bloggers. This can be great if you are just starting out with blogging or supplementing your current schedule.
Consider working with a digital marketing company that provides eCommerce marketing services like blog post creation and writing. It can help you create more effective content in an efficient manner. While working through you blog page, you may also realize that your website design needs work. Some agencies specialize in content services and eCommerce website design, which is a great way to not only ensure you are publishing regularly but that your site is getting enough visitors too.
Create A Content Calendar
Creating a content calendar is one of the best ways to plan and track blog posts. You can use a physical calendar, an online spreadsheet, or a mobile app. With a well-thought-out system, it’s much easier to stick to your blogging schedule.
When creating your content calendar, schedule each blog post at least one week in advance. This gives you time to write, edit, and promote your posts. And if you find it challenging to develop ideas for blog posts, try using a content generation tool like Quora or Google Alerts.
Keep a Running List of Blog Post Ideas
If you’re batting zero while developing blog post ideas, make a list of potential topics on your phone, a notebook, or computer. Once you have a list of ideas, it will be much easier to feel inspired and write a blog post.
If you don’t come up with as many ideas as you’d like, try thinking about questions your customers regularly ask, such as in the comments section. You can also look at popular blog posts in your industry and put a unique spin on the topic.
Set Aside Time To Write
One of the best ways to stick to a blogging schedule is to set aside writing time. This can be first thing in the morning, during your lunch break, or at night after the kids are in bed.
If you need more time to write, try setting a daily word count goal. For instance, you can aim to write 500 words per day. Once you reach your goal, you’re done with blog writing for the day.
Work With Guest Bloggers
Try working with guest bloggers if you need help keeping up with your blogging schedule. This can be a great way to get fresh content on your blog and gain inspiration from fresh voices.
When looking for guest bloggers, find people knowledgeable about your industry. You can also look for bloggers with a similar writing style to you.
Make SMART Blogging Goals
When setting blogging goals, it’s important to make sure they are SMART. This means your goals should be Specific, Measurable, Achievable, Relevant, and Time-bound.
For instance, a SMART goal for blogging might be to publish two weekly posts. This is a specific, achievable goal relevant to your business.
Promote Your Content
After publishing a blog post, it’s important to promote it. You can share your content on social media, email newsletters, and other websites.
When promoting your content, use attractive images and catchy headlines. You should also include a call-to-action so readers know what you want them to do after reading your blog post.
A consistent blogging schedule is essential for any eCommerce business that wants website traffic. Following the tips in this post can help you attract more clients, build your brand, and become a consistent business blogger. So start planning your blogging schedule today!