Social media data can provide a ton of insights on a business’s products, customers, competitors, prospects, among others. These days, more and more brands are embracing and capitalizing on social analytics, seeing that it provides many benefits when it comes to business success. Here are the top 3 benefits of using social media analytics in your business.
1. Understanding Your Competition
Social media analytics tools usually provide insights regarding your competitors’ marketing strategy. This information may also reveal your competition’s target audience and the content they post on social media platforms. With this, you are in a better position to gather as well as analyze the extensive data in order to develop a customer persona.
By analyzing your competitors’ data, you are also able to identify what strategy is working and what is not. As such, you will learn to avoid the particular mistakes your competitors are making and concentrate more on utilizing the approaches that bring about results.
2. Use Social Metrics to Develop Better Techniques
It can be quite challenging to create excellent strategies and approaches in your first attempt, and you may end up making a number of mistakes as well as use techniques that don’t bring results. However, regularly checking out your social media analytics will help you identify the mistakes you are making, enabling you to eliminate them and optimize your technique.
To do this, you need to use a good social analytics tool and social media listening to determine the impact your approach has on your audience. With social media listening, you are able to track what people are saying regarding your business. This puts you in a better position to modify your technique in order to connect better with both the current and potential consumers.
3. Understand Your Audience Better
Taking your time to understand your audience using social media analytics is essential in a number of ways. For instance, you can determine who your audience is as well as what they are looking for or like. You can monitor and analyze your present and past posts to know the best time to share your content. You can also see the type of content and social media networks they prefer. This will help you know the kind of content to post, where to share it as well as the best unique time to do so in order to engage your audience.
In addition, you can use social analytics tools to develop audience segmentation. With this information, you can predict and learn consumer behavior, enabling you to enhance customer satisfaction. This also gives you a chance to concentrate more on the social media platforms that your target audience uses often.
The results you obtain through social analytics can be helpful in showing you how to interact better with your audience and create a more approachable brand for your business. This will, in turn, help you resolve the social media crisis that you might encounter more effectively and fast.
To obtain the benefits mentioned above and more, you need to find the right social media analytics tools for your business. NetBase Quid can provide all information you need in order to reap the social media marketing benefits since the company analyzes all the major social networks, including Facebook, Twitter, Instagram, LinkedIn, and others.
About NetBase Quid
NetBase Quid is based in San Francisco. The company is a consumer and market intelligence platform that delivers practical insights to connect with customers, understand business trends, and learn the market and competition. It offers accurate and real-time social media analytics solutions that enable businesses (both big and small) to grow.