When looking for an SEO consultant to help you manage your online marketing campaign, you should treat it as though you are looking for a life partner. That’s not to say that you should try to schmooze and romance your new campaign manager, but simply look for similar qualities.
Not convinced? Read on and we’ll elaborate further. Here’s everything you need to look for in an SEO consultant…
1. A proven track record of success
When looking for a life partner, it certainly can’t hurt if they have a proven track record of success, right? Let’s be honest, if you were to meet someone whose life was in a total mess, they had no idea what they want out of life, and they are frequently making mistakes, it doesn’t exactly spell stability.
The same applies with an SEO agency. Unless they have a proven track record of success with their previous clients, how can you invest in them with total confidence? How can you be certain that things will work out for you?
This agency specialises in SEO management in Sydney and has well over 100+ case studies from recognised brands. That’s a prime example of what a proven track record of success should look like.
2. They are excellent communicators
Communication is key in any relationship. Which is why you should keep an eye out for those who are able to communicate well with you, ask the right questions, listen intently, and understand your needs.
This is especially important when looking for an SEO consultant to outsource your online marketing needs to. If you have difficulty getting a response from them when asking difficult questions, then it is typically a red flag.
Instead, hire those who are open and transparent and display a comprehensive understanding of what you need.
3. A solid reputation
Imagine if you met someone on a date and then later found out that they have a bad reputation around town. All your friends and family warn you off them, sharing various horror stories. You’d likely think twice about going on a second date.
Your SEO consultant should be treated very much in the same way. Look at their social proof. What kind of reputation do they have with their previous and existing clients? Are the reviews overwhelmingly positive? Or do they have a fairly poor reputation?
In the world of SEO – don’t take their word for it; listen to what other people have to say instead. You’ll learn a lot more.
Conclusion: Aim high
The reality is, we’re all human and when it comes to matters of the heart, we often make foolish decisions and have to learn the hard way. Hence the quote: “We accept the love we think we deserve.”
However, in terms of marketing your business; your baby; you must take every precaution so as not to make mistakes. Signing up with the wrong agency can be incredibly expensive!
So, take your time, do your research with due-diligence, and hold your prospective SEO consultant to an exceptionally high standard.