SEO is an effort to increase a site’s visibility in search engines. The search engines in question are the main search engines such as Google, Yahoo, Bing, and so on. After all, Google is the number one search engine in the world today and any SEO effort is usually associated with efforts to increase visibility in the eyes of Google.
In the digital age in which we live, SEO web positioning has become a fundamental strategy for any business or website that wants to stand out in search engines and capture the attention of its target audience. SEO refers to the set of techniques and practices used to improve the visibility and organic positioning of a website in search results.
What is SEO and why is it important?
What is SEO? What does it mean? SEO is the process of optimizing a website in order to improve its visibility and ranking in search engines such as Google, Bing, and Yahoo. Through various techniques and practices, SEO seeks to increase the quality and quantity of organic traffic that reaches a website.
The importance of SEO lies in the fact that most people use search engines to find information, products, or services online. If your website does not appear in the first search results, you are likely to go unnoticed and lose business opportunities. SEO allows you to stand out from the competition and reach your target audience effectively.
It is very likely that you have heard about the SEO audit, but if you are still not very clear about it, in this post we are going to tell you some aspects of when to do it, and how to do it because it is so important to carry out a web audit and all the aspects that we as SEO positioning specialists consider important.
What is an SEO audit?
Basically, it is an SEO audit process, finding out whether every SEO effort that has been carried out really has an effect on the site’s visibility in the eyes of search engines. Pushing forward, stagnating, or even going backward! Without an SEO audit, a website owner has the potential to waste money, effort, and time without the possibility of increasing visibility. What is analyzed in an SEO audit?
In an SEO audit, different factors are analyzed, it is a complete, detailed, and exhaustive analysis of a web page; The audit report should show you which aspects are poorly implemented and which are the main ones to resolve.
The audit analyzes different aspects, such as:
The structure of the website
Types of SEO audit
An SEO audit includes two types of audits, both important to improve the positioning of a website in Google:
On-Page SEO Audits
Off-Page SEO Audit
What is On-Page SEO? Basically, it is an SEO technique that focuses on selecting keywords in the title and text of the page along with HTML codes and alt tags. Meanwhile, Off-Page SEO refers to SEO efforts related to external factors such as backlinks from other sites. Thus, collaboration with other people is needed to improve Off-Page SEO.
Why do I need an SEO audit?
Surely at this point, you may be wondering if your website needs an SEO audit or not; but the reality is that, although your website externally looks very good, both in appearance and functionality and you have a certain number of visits; As specialists we can tell you that all pages need to be analyzed and undergo an SEO audit, to mainly detect those errors that may be damaging the web positioning of your page.
Benefits of an SEO audit
After having an SEO Audit report, the next step is to implement all the recommendations made by the SEO consultant or the SEO Agency you are working with. Many times, only by correcting those SEO On Page errors that have been detected thanks to the SEO audit, you obtain better web positioning and with it an increase in the number of organic sessions to your website.
Importance of performing an SEO audit
It is important to carry out a first SEO Audit and then analyze and implement the main points to improve so that your website is well-optimized and positioned in the main Google search engines. In addition to improvement points at the On-Page SEO level, improvement points are also detected at the Off-Page SEO level, for example through the backlink audit.
Google is constantly evolving and improving its algorithms; That is why we recommend that you go hand in hand with Google, always following its recommendations so that you can reach your end client and hire an SEO Agency that is specifically dedicated to positioning web pages in the first Google results.