What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving the quantity and quality of traffic to a website through natural search engine results. A website is made better so search engines can identify a website as an appropriate option for a search result. Google is a website that is considered to be a search engine. What makes Google effective is that Google has a component to it that gathers all available information then filters it to produce a list of appropriate websites/ results that are appropriate for the desired search. Using a good serp tracking tool is important to tracking the rankings of your keywords on Google.

SEO is an ongoing process that is completed by making minor changes and alterations to a website to better the performance of search engine results. The ultimate goal of SEO is to enhance a website to benefit the user. 

Quality of Traffic

Quality traffic means that when a person completes a Google search, they are brought to a website that actually relates to what that person is searching for. It is not beneficial to the service provider or the consumer if the only traffic going to a website are consumers not interested in the good or service that is being offered. 

Quantity of Traffic

Once the quality of traffic is established, meaning the ‘right’ people are being directed to the desired website then increased traffic is beneficial.

How it Works

A search engine, such as Google, utilizes what is called ‘web crawlers’ or ‘crawlers’ to constantly search the web and identify websites to add to their index. A website hopes to obtain what is called organic search traffic, this is when an unpaid website appears in a search result. Once a search engine has an index it is then processed through an algorithm that aims to match all of the relevant data to the desired search. Keywords are a crucial factor in optimizing searchers and search engines. It is important to note that if a search engine does not know a website exists, then there will not be any traffic to the website. A website must consist of information that the crawlers can find and add it to their indexes. To achieve this, the appropriate keywords must be incorporated in order for the website to appear in a search result. By accurately describing a website’s content will increase the likelihood that it will appear in the correct search engine results. HTML codes can be manipulated so crawlers can identify that the website exists, it will be then added to the index, and be linked to the possible search results that would be relevant.

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