Anonymity in content has a potent and powerful purpose. There is a reason why more and more readers, viewers, and internet users have gravitated towards anonymous content. That reason is that a lot of them have found value in anonymity. Websites like The Doe have succeeded in providing content that is detached from bias and prejudice. The way they are able to achieve this is through anonymity.
Anonymity or anonymous content goes against the norms of the mainstream media. Anonymous content creators provide content through a lens that is unlike mainstream media. Through this lens, the reader or viewer is able to receive the content at face value and is not deterred or distracted from the brand or image of the content provider. This has been the case with mainstream media. The audience member receiving the content often focuses on who is providing the content rather than the content itself. They base the validity of the content on the source, not on the content itself. This creates a conflict because the content is left unchecked, and unverified. However, with time, the viewer has grown conscious of this fault and has been pivoted towards other sources of content.
Therefore, anonymous content creators online provide another platform for readers to obtain information from. They also work to verify the mainstream media platforms, regularly fact-checking their bias or faulty news stories. This is the type of accountability needed in the media industry, and that is the benefit of anonymous content.