Where is the origin of the phrase SEO (Search Engine Optimization)?
In the early 1990s, the first search engines appeared. Many were developed before Google debuted in 1996, including Yahoo.
The Web started to take off. People began to understand that you could actually profit from them.
They consequently decided that they needed to draw traffic. What was the most effective way to get attention? Searching tools. The owners of the websites then started to consider how they could rise to the top places… SEO was created!
Organic search results, or those that are unpaid, are the emphasis of SEO:
But, let’s get to the point different aspects of SEO and the main reason you are reading this chapter, in my opinion:
- Describe SEO.
Search engine optimization, sometimes known as SEO, is the practice of increasing a website’s exposure in the natural results returned by various search engines.
It is also frequently referred to as SEO, its English name (Search Engine Optimization).
Among the “disciplines” that have evolved the most recently is SEO.
We only need to consider how frequently Penguin and Panda have been updated to see how they have completely altered how SEO was previously seen.
The goal of SEO today is to do “everything for the user,” which Matt Cutts himself refers to as “Search Experience Optimization” or something like.
Although a search engine considers dozens of parameters when determining where to place a page, authority and relevancy might be considered to be the two most important ones.
The popularity of a website can be summed up as authority.
The knowledge it contains is more valuable the more well-known it is.
As it is based on the user’s own experience, a search engine weighs this factor more heavily.
More users have found the information valuable as a result of its increased sharing.
Relevance is the connection between a page and a certain search.
This is due to the fact that a search engine considers hundreds of on-site parameters, not only the quantity of times the search word appears on a page (as it did in the beginning).
The two main categories of SEO are as follows:
On-site: Relevance is a key factor in on-site SEO.
It ensures that the website is optimized so that the search engine can grasp its primary component, which is its content.
Keyword optimization, loading speed, user experience, code optimization, and URL format are all included in on-site SEO.
Off-site: Off-site SEO is the area of SEO that concentrates on variables outside of the website we are working on.
The quantity and quality of links, our websites’ visibility on social media, mentions in local media, brand authority, and search engine performance, or CTR, are the most crucial aspects of off-site SEO. Outcomes from a search engine.
You must be thinking that all of this is excellent and fascinating, but you came to this page to learn why SEO is important for your website and what advantages it will bring to your online strategy.
After we understand SEO, we must decide whether or not to go by the search engine’s “recommendations.”
White Hat SEO or Black Hat SEO?
Black Hat SEO: This is the practice of attempting to elevate a website’s position in search results by using unethical or methods that go against search engine policies.
Cloaking, spinning, SPAM in forums and blog comments, or keyword stuffing are a few instances of black hat SEO.
- The black hat technique can be advantageous in the short term, but it is typically dangerous, lacks continuity over the long run, and adds little value.
- White Hat SEO is the practice of positioning a website in search results by ethically sound techniques that go by search engine guidelines.
- The White Hat is aware of strategies that aim to make a page more relevant to search engines by enhancing its user experience because search engines give more weight to the pages that best answer a user’s search.
- Why is SEO crucial?
The primary benefit of SEO is that it improves the usability of your website for both users and search engines.
Despite this, they are still unable to fully understand a web page.
SEO is required to aid search engines in determining the subject matter of each page and whether or not users will find it valuable.
In order to better understand things, let’s use an example:
- We have an online store where children’s books are sold.
- Accordingly, there are around 673,000 monthly searches for the topic “coloring drawings.”
- We would receive roughly 148,000 visits per month if the first Google search result received a click-through rate of 22% (CTR = 22%).
What are those 148,000 visits actually worth?
We are talking about more than €29,000 per month assuming the average cost per click for that term is €0.20.
This simply applies to Spain; if our firm is international, 1.4 billion searches are made per hour worldwide.
Seventy percent of individuals who conduct those searches do not view the second page, and 75% of clicks come from organic results. All of this adds up to a significant number of clicks on the first result each month.
The greatest approach for your users to find you through relevant search results is through SEO. These users are trying to find what you have to offer.
A search engine is the greatest way to find them.