Going green used to be a major marketing buzzword in addition to being a responsible social position taken by forward thinking corporations. That has changed over the last half decade, however. Now, eco-friendly corporate practices are quite standard, and customers expect to see efforts to mitigate one’s environmental impact. That means moves like sustainable packaging are no longer optional for companies that want to be competitive in a large marketplace. The good news? Options like eco-friendly PCR packaging are also cost effective, so they help you keep overhead down when you make the switch.
Environmental Impacts Of Sustainable Packaging
Traditional packaging choices can be quite efficient in their use of materials to minimize the landfill space used. Sometimes, they are even engineered to break down quickly. Most of the time, the material efficiency is driven more by cost containment goals than by their ecological impact. By contrast, sustainable package design is motivated by environmental impact first and engineered to a specific environmental goal. Eco friendly pouches typically include many of the following characteristics in their design, although few manage to include all of them:
- Biodegradable material choices with short timelines to complete breakdown
- Recycled materials, especially those which can be recycled again
- Recyclable materials for first-use packaging
- Flexible packaging design that allows one efficient package to be displayed in a variety of retail layouts
- Efficient use of materials to minimize the carbon imprint of manufacturing each packaging run
In addition to these ecologically sound design features, sustainable packaging tends toward forward thinking choices with regard to cost and presentation. This is in part because those features appeal to companies with proactive policies like internal mandates to use sustainable materials. This tendency makes the packaging choices that fit your sustainability goals feature-rich, easy to display, and visually brilliant.
Importance Of Becoming Eco-Friendly
As the impacts of global climate change become more and more obvious, consumers are pivoting to support companies that are aware of the problem and working to minimize their own impact. Eco friendly design choices signal that your business is making the choices it can make to mitigate impact. You can take it further to maximize the appeal to the growing demographic of people who make most of their consumer choices with ecological impacts in mind.
Advanced Investment in Sustainable Operations
Creating programs that invest in the infrastructure you need to bring green design into every aspect of your business provides you with the chance to eliminate your company’s carbon footprint as you grow. Not only does this involve reducing the cost of operations by reducing energy use, it also communicates your brand’s total commitment to sustainability. That’s worth noting on your custom PCR packaging when you tell the story of your brand.
Start With Sustainable Packaging
If your business is providing the healthy snack options that contribute to your customers’ well being, then it’s even more important to communicate environmental responsibility. Health conscious customers will take note when you do the work to contribute to public wellness in large ways, so it’s time to make the move to sustainable packaging that sends the right message to your core customer base.